DSMA Marketing in the EU

Faculty of Economics and Administration
Autumn 2000
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Miroslav Foret, CSc. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in the EU This course particularly follows the course Marketing. Its main task is to show, understand and apply specifics of marketing approaches in the European Union's environment, using practical examples. Customer behaviour on EU markets, marketing strategies of European firms, marketing communication and its legislative framework within the EU will be covered in particular. Examination: oral.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2000/DSMA