MPH_SPOF Corporate Social Responsibility

Faculty of Economics and Administration
Autumn 2020
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Ing. Radmila Štangová (seminar tutor)
Guaranteed by
doc. Ing. Alena Klapalová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Mon 10:00–10:50 S310
  • Timetable of Seminar Groups:
MPH_SPOF/01: Mon 11:00–11:50 S310, A. Klapalová
MPH_SPOF/02: Mon 9:00–9:50 S313, A. Klapalová
Prerequisites
Although this course has no prerequisite, knowledge of fundamental concepts from marketing and marketing communication is advantageous.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to develop students’ knowledge and ability in Corporate Social Responsibility in order to formulate CSR strategy for a given subject and create an action plan.
Learning outcomes
At the end of this course, students should be able to:
- explain the relationship between corporate social responsibility (CSR) and business ethics;
- create CSR strategy based on vission, mission and business strategy;
- describe implementation process of CSR strategy and apply it;
- determine the most appropriate methods to measure effectiveness of proposed activities; - select the most suitable CSR standard for a company and evaluate the level of its fulfilment.
Syllabus
  • Topics:
  • - (Corporate) social responsibility - basic concepts;
  • - The evolution of corporate social responsibility;
  • - Strategic corporate social responsibility - creating shared value;
  • - The relationship between corporate social responsibility and sustainable development and growths;
  • - The relationship between corporate social responsibility and circular economy;
  • - The relationship between corporate social responsibility and business ethics;
  • - Corporate social responsibility frameworks, guidelines and standards;
  • - Managing CSR in supply chain - responsible supply chain management;
  • - Corporate social responsibility disclosure;
  • - CSR implementation process;
  • - Corporate social responsibility performance - evaluation.
  • - Social enterpreneurship.
Literature
    required literature
  • HASKI-LEVENTHAL, Debbie. Strategic corporate social responsibility : tools & theories for responsible management. Edited by David L. Cooperrider. First edition. Los Angeles: Sage, 2018, xxx, 377. ISBN 9781473998018. info
  • CHANDLER, David. Strategic corporate social responsibility : sustainable value creation. Edition 4. Los Angeles: Sage, 2017, xxxvii, 44. ISBN 9781506310992. info
  • WILHELM, Kevin. Making sustainability stick : the blueprint for successful implementation. First edition. Upper Saddle River, New Jersey: Pearson Education, 2015, xi, 292. ISBN 9780134383040. info
  • KAŠPAROVÁ, Klára and Vilém KUNZ. Moderní přístupy ke společenské odpovědnosti firem a CSR reportování (Modern Approaches to Corporate Social Responsibility and CSR Reporting). 1. vyd. Praha: Grada Publishing, 2013, 160 pp. Management. ISBN 978-80-247-4480-3. info
  • PULLMAN, Madeleine and Margaret SAUTER. Sustainability delivered : designing socially and environmentally responsible supply chains. First edition. New York: Business expert press, 2012, 165 stran. ISBN 9781606493182. info
    recommended literature
  • ALEXANDER, Paula. Corporate Social Irresponsibility. 1st edition. Routledge, 2015, 426 pp. ISBN 0-415-72146-6. info
  • WILLIAMS, E. Freya. Green giants : how smart companies turn sustainability into billion-dollar businesses. New York: AMACOM, American Management Association, 2015, ix, 278. ISBN 9780814436134. info
  • DOHNALOVÁ, Marie. Sociální ekonomika, sociální podnikání : podnikání pro každého. 1. vyd. Praha: Wolters Kluwer Česká republika, 2012, 131 s. ISBN 9788073572693. info
Teaching methods
Primary teaching methods used are lectures and seminars. Oral and discussion teaching methods are also used within the framework of lectures. Situational and staging teaching methods are also used within the framework of seminars, which should link cognitive learning with social learning. Imitation mechanism is used in presentations of seminar projects of particular teams too.

Assessment methods
Final written test, activity during the seminars - tasks solving and team projects and their defense. The final test makes up 40% of the total evaluation (the minimum number of points in percents is 60), the team project also makes up 40% (evaluation criteria according to the information provided by teachers) and seminar activity makes up 20% of the total evaluation

Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
Czech
Further Comments
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2020, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2020/MPH_SPOF