CKH_ZAIO Fundamentals of trade and internationalization of trade

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
0/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Jiří Richter, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Alena Klapalová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Thu 5. 10. 8:00–11:40 S315, Thu 18. 1. 12:30–16:00 S315, Wed 14. 2. 15:00–16:40 S315, Thu 15. 2. 8:00–11:40 S315, 12:30–14:00 S315
Prerequisites
(TYP_STUDIA(C) && OBOR(EMAOB))
knowledge of English is an advantage
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to familiarize students with the basic concepts of trade, especially retail and wholesale, with the functions and forms of trade, with the position and direction of trade in the current economy as well as with the trends of the future development in the international and global environment and with the forces of internationalization. The aim is also to understand the importance and nature of trade (with the focus on retail and wholesale) in the national and global economy.
Learning outcomes
At the end of the course students should be able to:
- understand the basic concepts in trade (especially in retail and wholesale)
- identify the importance and functions of trade in the domestic economy and the global environment
- understand the effects of various macro and microeconomic factors on the development of trade and the retail and wholesale processes
- know and understand the impact of national and multinational organizations on the functioning of trade
- be able to apply knowledge of trends and their impacts in practical situations
- know and be able to compare the major differences between the different types and formats of retail
Syllabus
  • 1. Importance and history of trade. 2. Basic concepts. 3. Trade functions. 4. Theory of trade - wheel of retail; accordion theory and others. 5. Types of ownership in business (private independent, chains, cooperative, state, franchising, non-traditional). 6. The role of national and supranational institutions and organizations for trade development. 7. World trade trends, internationalization, globalization, integration, concentration, cooperation, and diversification. 8. Retail and wholesale environment - dynamics of change - macroeconomic trends and macroeconomic factors of development. 9. Retail and wholesale environment - dynamics of change - microeconomic trends and microeconomic factors of development. 10. The process of internationalization in trade. 11. Retail formats. 12. Direct sale. Omni and multi - channel retail. 13. Information and communication technologies in commerce and e-commerce.
Literature
    recommended literature
  • STERNQUIST, B. and E. B. GOLDSMITH. International Retailing. 3rd ed. New York: Fairchild Books, 2018. ISBN 978-1-5013-2363-8. info
  • TOPPS, G. and J. TAYLOR. Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability. 1st ed. London: Kogan Page, 2018. ISBN 978-0-7494-8062-2. info
  • BERMAN, B. R. and J. R. EVANS. Retail Management: A Strategic Approach. Harlow: Pearson Education Limited, 2018. ISBN 978-0-13-379684-1. info
  • ČECHUROVÁ, Lenka, Petr JANEČEK, Lenka KRÁLOVÁ, Michal MIČÍK, Jan PETRTYL and Jan TLUČHOŘ. Moderní technologie v maloobchodě a cestovním ruchu : trendy a současná praxe. Vydání první. V Plzni: Západočeská univerzita, 2014, 196 stran. ISBN 9788026104551. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada, 2013, 520 s. ISBN 9788024747804. info
  • POLOIAN, L. R. Retailing principles. Global, multichannel and managerial viewpoints. 2nd ed. New York: Fairchild Books, 2013. ISBN 978-1-56367-742-7. info
  • The globalization of retailing. Edited by Neil M. Coe - Neil Wrigley. Cheltenham, UK: Elgar reference collection, 2009, xi, 539. ISBN 9781848442368. info
  • PRAŽSKÁ, Lenka and Jiří JINDRA. Retail management. 2. přeprac. vyd. Praha: Management Press, 2006, 874 s. ISBN 80-7261-059-7. info
  • BURSTINER, Irving. Základy maloobchodního podnikání. Translated by Lidmila Janečková. 2. vyd. Praha: Victoria Publishing, 1994, 880 s. ISBN 80-85605-55-4. info
    not specified
  • CIMLER, Petr and Dana ZADRAŽILOVÁ. Retail management. Vyd. 1. Praha: Management Press, 2007, 307 s. ISBN 9788072611676. info
Teaching methods
lectures, discussion, solution of case studies and practical examples
Assessment methods
50% of the final score are points earned for activity on tutorials and 50% of the final score are the points for the final test written exam - final test (30 questions, 90 points in total, minimum number of points is 46)
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught only once.
Information on the extent and intensity of the course: 16 hodin.
The course is also listed under the following terms Autumn 2019, Autumn 2021.
  • Enrolment Statistics (recent)
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