PHBUSTR Business Strategy

Faculty of Economics and Administration
Spring 2009
Extent and Intensity
3/2. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
DipEng Abdumalik Djumanov, PhD, MA, IMBA (lecturer)
Guaranteed by
Ing. Petr Smutný, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20
Course objectives
Welcome to the module BUSINESS STRATEGY.
This module will be drawing together various strands, concepts and theories from the modules you have previously studied during your degree programme. The concept of business strategy is an important one in contemporary business world and you will need to master the underpinning principles before entering employment in a business environment.
Syllabus
  • The module has been structured around five key themes which build on each other to provide you with an overview of the major principles that underpin business strategy. One of the key messages that the module team would wish to emphasise is that business strategy draws on many of the subject areas you have already studied.
  • Week 1 KEY THEME ONE: INTRODUCTION & EXPECTATIONS OF STRATEGY
  • Lecture 1 and 2 (3 hours)
  • Learning outcomes coverage 1 to 4
  • Basic Readings: Chapter One & Four
  • What is strategy?
  • Process of strategic decision making
  • Strategic processes
  • Organisational objectives/mission/goals/
  • Strategic expectations: stakeholders /governance/ ethics
  • Current major strategy concepts
  • Tutorial 1 (2 hours): Case Study: Ministry of Sound (Week 1)
  • Coursework to students
  • Week: 2 KEY THEME TWO: THE STRATEGIC ENVIRONMENT
  • Lecture 3 and 4 (3 hours)
  • Learning outcomes 1&2
  • Basic Readings: Chapter 2 and 3
  • Levels of strategic function
  • Internal & External Business Environment
  • Covers
  • CSF/Pestle/SWOT/ValueChain/Porters Diamond/Life Cycles/Industry Structures)
  • Knowledge management
  • Resources intro (cont theme four)
  • Strategic capabilities
  • Tutorial 2 (2 hours): Case Study: The News Corporation &/or Ryanair
  • Week 3 KEY THEME THREE: MAKING STRATEGIC CHOICES
  • Lecture 5 (2 hours)
  • Learning outcomes 3
  • Basic Readings: Chapter 5 and 6
  • Levels of strategy
  • Business Unit strategies/ Corporate and International
  • Covers
  • Porter/Bowman/Comp
  • Advantage/portfolios diversification/integration
  • Growth/ mergers/acquisitions
  • Tutorial 3 (2 hours): Case Study: Thornton &/or GSK
  • KEY THEME FOUR SEEING STRATEGY IN ACTION
  • Lecture 6 (2 hours)
  • Learning Outcome 4
  • Basic Reading: Chapter 9 and 10
  • Organising & enabling success
  • Covers
  • Org structures
  • Cultural aspects
  • Internationalism
  • Enabling strategic success
  • The HR aspects of strategy
  • Deadline for Coursework submission
  • Week 4 KEY THEME FIVE IMPLEMENTING STRATEGY
  • Lecture 7 and 8 (3 hours)
  • Learning Outcome 4
  • Basic Reading Chapter 11
  • Strategy development
  • Covers
  • Resources
  • Planning
  • Change & quality
  • Power & politics
  • Leadership
  • Revision
  • Tutorial 4 (2hours): Case Study: Marks and Spencer
  • Final Examination (2 hours 15 minutes)
Assessment methods
There are two assessment components for the module, the first will be undertaken during the module followed by final examination undertaken at the end of the module.
In module Assignment (Course Work)
(30% of module mark)
A single incourse assignment, which will consist of group work focused around a group developed case study.
Examination (70% of module mark) The examination will consist of an unseen examination questions based on a preseen case study. You will be allowed to take only an annotated copy of the case into the examination.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught only once.
The course is taught: in blocks.
General note: Úspěšné absolvování tohoto kurzu bude uznáno jako ekvivalent předmětu PHSTRP "Strategické řízení podniku".
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