ESF:XX_1417655 Marketing 2 - Course Information

XX_1417655 Marketing 2

Faculty of Economics and Administration
Spring 2021

The course is not taught in Spring 2021

Extent and Intensity: 0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s): Henridrik Jan Jager
MSc Niels Janszen
Course Enrolment Limitations: The course is only offered to the students of the study fields the course is directly associated with.
Language of instruction: English
Further comments (probably available only in Czech): General note: Top marketers at outstanding companies share a common goal: putting the customer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs.