MPR_INTO International Tourism

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Markéta Novotná, Ph.D. (lecturer)
Ing. Martin Šauer, Ph.D. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)
Ing. Markéta Novotná, Ph.D. (seminar tutor)
Ing. Martin Šauer, Ph.D. (seminar tutor)
Guaranteed by
Ing. Martin Šauer, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course introduces students to the basic definition of tourism and its importance for contemporary society. Tourism is nowadays a phenomenon in which globalisation processes are strongly asserting themselves. Students will gain information and knowledge about tourism demand, the structure of tourism supply and their impact on international competitiveness. Emphasis is placed on the interconnectedness of the various components of tourism in today's globalized world. The student will learn about linkages to transportation systems, intermediaries, or shared services. They also gain knowledge about the role and activities of international tourism organizations. Attention is also paid to the position of tourism in the world economy and factors influencing the competitiveness of destinations on the international market.
The main objective of the course is understanding the basic principles of the spatial distribution of tourism in the world.
Learning outcomes
At the end of the course, students should: - understand of the nature of the tourism system and have a knowledge of the myths that surround tourism today,
- understand of the concept and definitions of tourism demand,
- have a knowledge of the factors influencing the buyer decision process in tourism,
- be able to analyse fundamental statistic data of international tourism,
- be able to identify basic aspects (specifics) of tourism supply in the context of international tourism,
- have a knowledge about international perspective of urban, rural a sea and winter tourism,
- have an awareness of international tourism organisation.
Syllabus
  • 1. Introduction to Tourism (A tourism system, definitions of tourism, interrelationships, and classifications)
  • 2. Tourism Demand (Definitions and concepts of tourism demand, Demand for international tourism, Using tourism statistics)
  • 3. Determinants of Tourism Demand and Tourism Consumer Behaviour (Megatrends in tourism demand, Motivations and Decision-making process, Models of consumer behaviour in tourism)
  • 4. Producing Tourism and Tourism space (Tourism product – Attractions, Services, Destinations)
  • 5. Competitiveness Tourism Destination
  • 6. Rural tourism (International perspective)
  • 7. International organisations
Literature
    required literature
  • • Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2017). Tourism: Principles and practice. Pearson UK.
  • • McKercher, B., & Zoltan, J. (2014). Tourist flows and spatial behavior. The Wiley Blackwell companion to tourism, 33-44.
  • • Shaw, G., & Williams, A. M. (2006). Critical issues in tourism: A geographical perspective. Blackwell Publishers.
  • • Crouch, G. I., & Ritchie, J. B. (1999). Tourism, competitiveness, and societal prosperity. Journal of business research, 44(3), 137-152.
    recommended literature
  • • Cooper, C., Fletcher, J., Gilbert, D., Fyall, A., & Wanhill, S. (2005). Tourism: Principles and practice. Pearson education.
  • • Pearce, P. L. (2014). Tourism motivations and decision making. The Wiley Blackwell companion to tourism, 45-54.
  • • Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1-20.
  • • Lim, C. (1997). Review of international tourism demand models. Annals of tourism research, 24(4), 835-849.
  • • Balmford, A., Beresford, J., Green, J., Naidoo, R., Walpole, M., & Manica, A. (2009). A global perspective on trends in nature-based tourism. PLoS biology, 7(6), e1000144.
  • • Milne, S., & Ateljevic, I. (2001). Tourism, economic development and the global-local nexus: Theory embracing complexity. Tourism geographies, 3(4), 369-393.
Teaching methods
Lessons take form of lectures and seminars. During the seminars, case studies on selected topics are solved in the form of team or individual tasks.
Assessment methods
To sign for the exam, students must fulfil following requirements: outputs from seminars in the required quality. The exam has a written form (test - approximately 15 opened and closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/MPR_INTO