PV066 Typography I

Faculty of Informatics
Spring 2025
Extent and Intensity
1/1/0. 2 credit(s) (plus extra credits for completion). Recommended Type of Completion: k (colloquium). Other types of completion: z (credit).
In-person direct teaching
Teacher(s)
Daniel Ricardo Echeverri Giraldo, PhD (lecturer)
doc. Mgr.art. Helena Lukášová, ArtD. (assistant)
Guaranteed by
Daniel Ricardo Echeverri Giraldo, PhD
Department of Visual Computing – Faculty of Informatics
Supplier department: Department of Visual Computing – Faculty of Informatics
Prerequisites
PV123 Visual Communication &&SOUHLAS
Subject "Typography and Graphic Design" pressuposes a creativity as well as respecting the nature of the subject including a manual work depending on a set task.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course is an introduction to the basics of typography. Students create typical media such as advertisement or typographic poster. At the end of the course students will know the basic principles of typographic composition, will be able to elaborate designs for basic typographic media, will be able to design advertisement and will be able to design typographic poster.
Learning outcomes
Student will learn how to compose picture and typographic elements, will be able to think about composition of a graphical design. Part of the output is a set of posters focusing on typography.
Syllabus
  • Typographic composition.
  • Typographic abstraction.
  • Typographic illustration.
  • Typographic poster.
Literature
  • 18th International Biennale of Graphic Design : poster, corporate identity, information and advertising graphics : Uměleckoprůmyslové muzeum, Pražákův palác, Místodržitelský palác, 24.6.-27.9. 1998 (Souběž.) : 18. mezinárodní bienále grafického designu :. info
  • 20th International Biennale of graphic design Brno 2002 : poster, corporate identity, information and advertising graphics : Brno capital of visual communication 2002 (Souběž.) : 20. mezinárodní bienále grafického designu Brno 2002 : plakát, firemní, inf. info
  • SALTZ, Ina. Základy typografie : 100 principů pro práci s písmem. Translated by Petr Stříbrný. V Praze: Slovart, 2010, 208 s. ISBN 9788073914042. info
  • 22nd International Biennale of Graphic Design in Brno 2006 :poster/corporate identity/information and advertising graphics : 13.6.-15.10.2006. Brno: Moravská galerie v Brně, 2006, 220 s. ISBN 80-7027-150-7. info
  • Typography :when who how, typographie : wann wer wie, typographie : quand qui comment. Edited by Friedrich Friedl. Köln: Könemann, 1998, 592 s. ISBN 3-89508-473-5. info
  • DUSONG, Jean-Luc and Fabienne SIEGWARTOVÁ. Typografie :od olova k počítačům. Čes. vyd. 1. Praha: Svojtka a Vašut, 1997, 191 s. ISBN 80-7180-296-4. info
  • CARTER, Rob. Working with computer type. Mies: Rotovision, 1995, 159 s. ISBN 2-88046-230-4. info
  • BERAN, Vladimír. Typografický manuál :Učebnice počítačové typografie. 1.vyd. Náchod: Manuál, 1994, Přeruš.s. ISBN 80-901824-0-2. info
  • Typographia. 1. vyd. Praha: Státní nakladatelství technické literatury, 1986, 511 s. URL info
  • HLAVSA, Oldřich. Typographia. Edited by Karel Wick. 1. vyd. Praha: Státní nakladatelství technické literatury, 1981, 559 s. URL info
  • HLAVSA, Oldřich. Typographia : písmo, ilustrace, kniha. Praha: SNTL - Nakladatelství technické literatury, 1976. info
Teaching methods
Work in studio. Study requirements: Assignment, consultation, working on the assignment (usage of graphic software), assignment completion. Students constult the assignment with the teacher and take his remarks into account. Final digital presentation.
Assessment methods
Colloquium based on the digital presentation. Assignment results are saved on medium.
Language of instruction
English
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Listed among pre-requisites of other courses
Teacher's information
http://agdm.fi.muni.cz/cs/struktura-predmetu
The course is also listed under the following terms Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (recent)
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