bp928 Marketing of Sport - optional

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
1/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Timetable of Seminar Groups
bp928/p1: Mon 17:00–17:45 U224, O. Racek
Prerequisites (in Czech)
bp009 Introduction to Economics, Management and Marketing
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
The subjekt extends knowledge of students in area of marketing, there is added emphasis to the orientation in sponsoring issue and system of grants in current politics.
Syllabus
  • I. General part Marketing – definition Terms from the field of marketing Marketing mix: the product, the price, the distribution, the communication Marketing research – MIS, progression of marketing research, methods of shopping behavior, target markets and their segments. II. Sports marketing Sports marketing, incomes of sports clubs Grants: the defitintion, the introdicution to the topic, the contribution, the grant from council budgets, grants from county budgets, grants from governmental bugdget Sponsoring: the definition, Sponsoring as a tool of communication, sponsoring pack, Kinds of sponsoring, gift sponsoring, advertising Kinds of contracts (gift – sponsored, Contract about advertisment, eg. Kind of contract about a work). Meassurement the efficiency of sports sponsoring. Sport advertisment Merchendising Sport and buying behavior of consumers Sports make, athleete as a sports make Sazka, a.s. ČSTV – Czech Assotiation of Physical Education Possition of Skoda cars in the world of sponsoring Olympic games in Prague Football and sport marketing NHL vs. Czech hockey Extraleague
Literature
  • VYSEKALOVÁ, Jitka and Jiří MIKEŠ. Reklama : jak dělat reklamu. 2., aktualiz. a rozš. vyd. Praha: Grada, 2007, 182 s. ISBN 9788024720012. info
  • VYSEKALOVÁ, Jitka. Marketing : pro střední školy a vyšší odborné školy. 1. vyd. Praha: Fortuna, 2006, 247 s. ISBN 8071689793. info
  • DVOŘÁKOVÁ, Šárka. Sportovní marketing. Brno: Masarykova Univerzita, 2005, 72 pp. ISBN 80-210-3901-9. info
  • VYSEKALOVÁ, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha: Grada, 2004, 283 s. ISBN 8024703939. info
Assessment methods
The succesfull ending of subjekt is to pass oral exam. Student answers 3 querries, the first one deals with the general marketing, the second one deals with the sports marketing and the last part is an adoption of gained theoretical knowledge to the practical issues.
Language of instruction
Czech
The course is also listed under the following terms Autumn 2007, Spring 2010, Autumn 2010.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2008/bp928