bp981 Marketing in English

Faculty of Sports Studies
Autumn 2009
Extent and Intensity
2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Dvořáková, Ph.D. (seminar tutor)
Guaranteed by
Ing. Šárka Dvořáková, Ph.D.
Timetable of Seminar Groups
bp981/s1: No timetable has been entered into IS. Š. Dvořáková
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of the course students should be able to:
recognize basic terms of marketing create marketing plan for sports organisation
work with information on public realion
prepare base for PR action
understand,explain and create questionaries
Syllabus
  • 1. Marketing – basic terms - definition of marketing - main aims of marketing - marketing mix
  • 2. Product - contain of product politics
  • 3. Price - contain od price politics - how to create price price diferentation v 4. Place - contain of place politics
  • 4. Promotion - contain of promotion - communication mix - communication tools
Literature
  • DVOŘÁKOVÁ, Šárka. Marketing in Sport. Brno: Paido, 2004, 62 pp. ISBN 80-7315-096-4. info
Teaching methods
lectures, class discussion, team project
Assessment methods
written test
Language of instruction
Czech
Follow-Up Courses
The course is also listed under the following terms Spring 2010, Autumn 2010.
  • Enrolment Statistics (Autumn 2009, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2009/bp981