FSpS:bp982 Marketing in Sports - Course Information

bp982 Marketing in Sports

Extent and Intensity

1/1. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Šárka Dvořáková, Ph.D. (lecturer)
Ing. Dagmar Kudová, Ph.D. (lecturer)

Guaranteed by

Ing. Šárka Dvořáková, Ph.D.

Timetable of Seminar Groups

bp982/prednaska: Fri 15. 10. 10:15–12:15 B11/236, Fri 22. 10. 10:15–12:15 E34/130 - laboratoř zátěžové fyziologie, Fri 12. 11. 14:30–16:00 B11/236, Fri 19. 11. 10:00–12:00 E34/225 - seminární místnost, Fri 3. 12. 10:15–12:15 E34/225 - seminární místnost, Š. Dvořáková

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25

fields of study / plans the course is directly associated with

• Animator of Sport Activities (programme FSpS, B-FY)
• Animator of Sport Activities (programme FSpS, B-TV)
• Applied Sport Education of Security Bodies (programme FSpS, N-TV)
• Physiotherapy (programme FSpS, B-SZ) (2)
• Management in Sport (programme FSpS, B-TV)
• Management in Sport (programme FSpS, B-TV, specialization Management of Tourist Trade)
• Management in Sport (programme FSpS, B-TV, specialization Management in Sport)
• Management in Sport (programme FSpS, N-TV)
• Regeneration and Nutrition in Sport (programme FSpS, B-TV)
• Special Education of Security Sections (programme FSpS, B-TV)
• Physical Education and Sport (programme FSpS, B-TV)
• Physical Education and Sport (programme FSpS, B-TV, specialization Management of Tourist Trade)
• Physical Education and Sport (programme FSpS, B-TV, specialization Regeneration and Nutrition in Sport)
• Physical Education and Sport (programme FSpS, B-TV, specialization Referee)
• Physical Education and Sport (programme FSpS, B-TV, specialization Coaching)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-FY)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-MA)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV) (2)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Trenérství)
• Lower and Upper Secondary School Teacher Training in Physical Education (programme FSpS, N-TV, specialization Sports Education)

Course objectives

At the end of the course students should be able to:
understand basic terms of sports marketing
explain actual situation in the Czech republic and in Europaean countries
create sports marketing plan

Syllabus

• Sport Industry
• Manager: Manager Manager’s Work Content Manager Functions Manager Roles
• Manager’s Personality and Competence: Manager’s Personality Abilities Conception Skills Conception Manager Competences Manager’s Work Performance and Effectiveness Manager in the Field of physical Education and Sports
• Management Basics: Essential Management Terms
• Sport Management: Sport Management Definition
• Situation and Possibilities of Studying Sport Management in the Czech republic
• Sponsoring: Forms of Sponsoring Sponsor’s Package The Czech Legislation and Sponsoring Sponsor’s Contract
• Sport Advertising: Advertising in General Sport Advertising
• Logo: Logo Definition Logo as an expression of a club identity and its use

Literature

• DVOŘÁKOVÁ, Šárka. Marketing in Sport. Brno: Paido, 2004, 62 pp. ISBN 80-7315-096-4. info

Teaching methods

lectures, class discussion, team projects

Assessment methods

written test

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/fsps/autumn2010/bp982