v2053 Promotion and Media

Faculty of Sports Studies
Autumn 2014
Extent and Intensity
0/1. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Dagmar Heiland Trávníková, Ph.D. (lecturer)
prof. PhDr. Michal Charvát, CSc. (lecturer)
Guaranteed by
prof. PhDr. Michal Charvát, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable of Seminar Groups
v2053/01: Tue 23. 9. 11:30–13:00 B11/236, Tue 7. 10. 11:30–13:00 B11/236, Tue 21. 10. 11:30–13:00 B11/236, Tue 4. 11. 11:30–13:00 B11/236, Tue 18. 11. 11:30–13:00 B11/236, Tue 2. 12. 11:30–13:00 B11/236
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course focuses on corporate and media communications. The main objective of the mediation of theoretical bases and promotional aspects in connection   media circles. A partial goal is to take into account these aspects in the sports environment. Emphasis is placed especially on the practical side of the area. Invited lecturers will present specific topics (PR of a sports event, social media in communication of sports organizations etc.)
Syllabus
  • Operation of advertising and media market (Mas) media and mass communication Tools of marketing communication Forms of promotion in the sports environment Press conferences, press releases, press spokesman Legislative restrictions on advertising   Media strategy Invited lectures of specialists: PR of a sports event PR of a sports club and events of the handicapped How to use social media in communication of sports organizations Content marketing
Literature
    recommended literature
  • TELLIS, Gerard J. Reklama a podpora prodeje. 1. vyd. Praha: Grada, 2000, 602 s. ISBN 8071699977. info
  • PELSMACKER, Patrick de. Marketingová komunikace. Translated by Vlasta Šafaříková. Praha: Grada, 2003, 581 s. ISBN 8024702541. info
  • Sport, culture, and the media : the unruly trinity. Edited by David Rowe. 2nd ed. Maidenhead: Open University Press, 2004, xvii, 253. ISBN 0335210759. info
  • KLEIN, Naomi. Bez loga. Translated by Pavel Kaas. 1. vyd. Praha: Argo, 2005, xxiii, 510. ISBN 8073630109. info
  • OGILVY, David. Ogilvy o reklamě. Vyd. 1. Praha: Management Press, 1996, 223 s. ISBN 80-85943-25-5. info
  • DĚKANOVSKÝ, Jan. Sport, média a mýty : zlatí hoši, královna bílé stopy a další moderní hrdinové. 1. vyd. Praha: Dokořán, 2008, 183 s. ISBN 9788073631314. info
  • NICHOLSON, Matthew. Sport and the media : managing the nexus. Amsterdam: Elsevier, 2007, xv, 222. ISBN 9780750681094. URL info
  • VORÁČEK, Josef. Public relations ve sportovních organizacích. 1. vyd. Praha: Karolinum, 2012, 71 s. ISBN 9788024620275. info
Teaching methods
interactive seminar
Assessment methods
Written test (including Ensligh terminology from the area of advertisment and media)
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
Teacher's information
http://www.fsps.muni.cz/impact/propagace-a-media/
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2014/v2053