bk1082 Sport management

Faculty of Sports Studies
Spring 2014
Extent and Intensity
16/8. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. PaedDr. Pavel Korvas, CSc. (lecturer)
Ing. Klára Mrkosová (seminar tutor)
Guaranteed by
doc. PaedDr. Pavel Korvas, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students obtain background knowledge of tourism industry, tourism market and destination management.
Syllabus
  • 1. Tourism Background 2. Factors of Tourism Development 3. Tourism Infrastructure 4. Touroperators, Travel Agencies, Guides 5. Marketing Management in Tourism, Destination Management 6. Modern Tourism Products 7. Benefits of Tourism 8. Institution in Tourism Market
Literature
    required literature
  • Povinná literatura: RYGLOVÁ, K. Cestovní ruch. 1. vyd. Ostrava: KEY Publishing, 2009. 187 s. ISBN 978-80-7418-028-6
Teaching methods
lectures, seminars, excursion, group case study
Assessment methods
assignment, final written exam
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2011, Autumn 2011, Spring 2012, Spring 2017.
  • Enrolment Statistics (Spring 2014, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2014/bk1082