POL603 Interactive Workshop: Challenging Propaganda

Faculty of Social Studies
Autumn 2016
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Mgr. et Mgr. Petra Mlejnková, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Stanislav Balík, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
each even Thursday 15:15–18:30 exP52
Prerequisites
SOUHLAS
Students interested in the workshop are expected to submit motivation letter (2 pages maximum), where mentioning why they would like to participate, what they expect and how they can contribute to the project.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40
fields of study / plans the course is directly associated with
Course objectives
The course is part of the international project „Peer2Peer: Challenging Extremism“ of the Bureau of Educational and Cultural Affairs at the U.S. State Department and EdVenture Partners. The project provides an opportunity for students to create and activate their own social media campaign to challenge extreme ideologies, propaganda and recruitment messaging. This year the workshop will be inspired by the issue of propaganda of foreign countries in the Czech Republic. Students' team will be challenged to consider not only how current messaging via digital technologies might be countered (positioning of being against something), but also how to empower positive alternative narratives, models and pathways that advocate for something (such as cultural and religious freedoms, living, civil society, for example). At the end, the team will submit the workshop outcome (project with analyzed results) for review. Teams from all around the world participating in the project will be competing for the chance to present their campaigns in Washington, D.C. to the Bureau of Educational and Cultural Affairs at the U.S. Department of State and other intergovernmental agency senior leaders. Team can use English as well as Czech language.
Syllabus
  • 1. Assess the Message Landscape, 2. Identify and Define Target Audience, 3. Research (review of secondary resources, audience analysis), 4. Building the Media Plan (developing project plan and strategy how to engage audience, selecting media platform, setting up effectivity measurements), 5. Project Analysis, 6. Competition Submission
Teaching methods
interactive workshop, lectures, regular consultations, team work
Assessment methods
Students will gain ECTS if the project will be completed.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2018, Spring 2019.
  • Enrolment Statistics (Autumn 2016, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2016/POL603