PSY160 The psychology of color

Faculty of Social Studies
Autumn 2017
Extent and Intensity
1/1. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Miroslav Šipula (lecturer)
Guaranteed by
Mgr. Miroslav Šipula
Department of Psychology – Faculty of Social Studies
Contact Person: Mgr. Miroslav Šipula
Supplier department: Department of Psychology – Faculty of Social Studies
Timetable
Wed 11:30–13:00 U42
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
The course has two basic objectives:

1. Students will understand basic theoretical and methodological approaches to research of the relationship between a man and the color. They will be able to analyze the advantages and lacks of published research work. The aim of the presentation of a selected research work is to prepare the participant for his/her own independent research project in the field of the color psychology.

2. The same emphasis will be placed on reflection of his/her own relationship to color, self-reflection and individual experience in an interaction with color. A personal experience, color associations, general rules and limits of generalization of the individual experience will be monitored.
Syllabus
  • 1. The explanation of a color vision
  • The color in physics, physiology and the psychology of a color vision, the typical phenomena in the field of the color psychology, theories of the color vision, color schemes in the terms of physics, a logic in the color systems, the colors of nature, the color contrasts and their psychological effects...
  • 2. The social level
  • The categorization of colors and its specificity in different cultures, the color symbolism, the color associations, the importance for thinking and communication, the application possibilities in the field of ergonomics, the color in visual arts, religion...
  • 3. The level of the psychological research
  • The color preference - its nature and meaning, the development of the knowledge, the color preference and color (psychological) diagnosis and limits of their utilization, the Lüscher color theory, Pyramid-test..., examples of the main research lines in the field of the color psychology...
  • 4. The application of the color psychology
  • The color in clothing and psychological effects, the mechanisms of a color typology, the colors in an environment - architecture, interiors...
  • 5. The colors "differently"
  • The colors in the language, proverbs, similes, metaphors; the color "below the surface of things", the color in the "esoteric" literature, a consensus and differences in a confrontation with the scientific approach...
  • This is the main part of the course syllabus. The whole syllabus containing a list of particular terms, instructions and recommended literature will be available (in Czech) - in the folder "Study materials" in the Information System of MU.
Literature
  • Color in business, science and industry : Cvet v nauke i technike. info
  • LÜSCHER, Max. Test volby barev k hodnocení osobnosti. Bratislava: Psychodiagnostika, 151 s. info
  • ITTEN, Johannes. The elements of color : a treatise on the color system. Edited by Faber Birren, Translated by Ernst van Hagen. New York: John Willey and Sons, 2003, 95 s. ISBN 0471289299. info
  • GAGE, John. Color and meaning : art, science, and symbolism. Berkeley: University of California Press, 2000, 320 s. ISBN 0520226119. info
  • ZOLLINGER, Heinrich. Color :a multidisciplinary approach. Zürich: Verlag Helvetica Chimica Acta, 1999, x, 258 s. ISBN 3-906390-18-7. info
  • Color categories in thought and language. Edited by C. L. Hardin - Luisa Maffi. 1st pub. Cambridge: Cambridge University Press, 1997, x, 404. ISBN 0521498007. info
  • MAHNKE, Frank H. Color, environment, and human response : an interdisciplinary understanding of color and its use as a beneficial element in the desing of the architectural environment. New York: John Wiley & Sons, 1996, xii, 234. ISBN 0471286672. info
  • LÜSCHER, Max. Test volby barev k hodnocení osobnosti. Bratislava: Psychodiagnostika, 1991, 151 s. info
  • PLESKOTOVÁ, Petra. Svět barev. 1. vyd. Praha: Albatros, 1987, 199 s. URL info
  • KURIC, Jozef. Psychologie vnímání malířských výtvarných děl v ontogenezi. Vyd. 1. Brno: Univerzita J.E. Purkyně, 1986, 260 s. URL info
  • BROŽKOVÁ, Ivana. Dobrodružství barvy. Praha: Státní pedagogické nakladatelství, 1983. info
  • AGOSTON, George A. Color theory and its application in art and design. Moskva: Mir, 1982, 181 s. info
  • BIRREN, Faber. Color & human response : aspects of light and color bearing on the reactions of living things and the welfare of human beings. New York: John Wiley & Sons, 1978, vi, 141. ISBN 0471288640. info
  • HÁLOVÁ-ŠÍPOVÁ, Zlatka. Příčiny preference určité barevné kompozice. Edited by Jiří Sedlák. 1975, 90 s. info
  • ITTEN, Johannes. The art of color : the subjective experience and objective rationale of color. New York: John Wiley & Sons, 1973, 155 s. ISBN 0471289280. info
  • FRIELING, Heinrich and Xaver AUER. Človek - farba- priestor. Translated by Ivan Pikala. 2. vyd. Bratislava: Alfa, 1972, 119 s. info
  • STREITOVÁ, Anna. Vztah temperamentu k preferenci grafických a barevných kompozic. Edited by Robert Konečný. 1970, 99 s. info
Teaching methods
1. Lectures with a number of empirical examples and excercises
2. Introspective methods
3. Four homeworks
4. Thematic discussions
Assessment methods
A credit is granted for:
1. Active participation
2. Four homeworks
3. An essay (a model of a simple research project)
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: Pro otevření kurzu je potřeba minimálně 10 zapsaných studentů.
Teacher's information
https://is.muni.cz/auth/el/1423/podzim2008/PSY160/
The course is also listed under the following terms Spring 2000, Autumn 2001, Autumn 2002, Autumn 2003, Spring 2004, Autumn 2004, Spring 2005, Autumn 2005, Spring 2006, Autumn 2006, Spring 2007, Autumn 2007, Spring 2008, Autumn 2008, Spring 2009, Autumn 2009, Spring 2010, Autumn 2010, Spring 2011, Autumn 2011, Spring 2012, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2018.
  • Enrolment Statistics (Autumn 2017, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2017/PSY160