ZUR709 Media project

Faculty of Social Studies
Spring 2010
Extent and Intensity
0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Jiří Pavelka, CSc. (lecturer), Mgr. Pavel Sedláček (deputy)
PhDr. Mgr. Zdeněk Havlíček (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Timetable
Fri 26. 2. 12:00–13:40 U32, Fri 9. 4. 12:00–13:40 U32, Fri 14. 5. 12:00–13:40 U32
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course deals with the origin and implementation of medial projects and products at non-medial markets. The aim of the course is to make principles and rules regulating the medial markets and that are subject to the process of building-up medial projects. At the end of this course, the students will be able to understand the relationships forming the medial projects, medial products and medial markets. They will also able to create medial projects of their own and be competitive at medial markets.
Syllabus
  • 1st session: Media and culture. Theory of social organization.
  • 2nd session: The levels of mass communication. Functionalist theory of media and society. Mass media function.
  • 3rd session: Medial business and medial industry. Medial market.
  • 4th session: Medial organization. Media, public service and private media. Owners and media operators. Medial policy.
  • 5th session: Medial marketing. Financing of media.
  • 6th session: Pre-production, production and post-production medial systems.
  • 7th session: Types of medial products (genres and formats). Structure and description of a medial product.
  • 8th session: Medial contents and content analysis of a medial product.
  • 9th session: Medial project and its implementation team. Target consumers’ group. Process of creation a medial product and a medial product production.
  • 10th session: Financing of medial projects. Grant agencies and funds and their policies. Fund raising.
  • 11th session: Sales and distribution of medial projects and products.
  • 12th session: Defence and evaluation of the medial project.
  • 13th session: Final evaluation of the course.
Literature
  • Branston, Gill – Stafford, Roy: The Media Student’s Book. 2nd Ed. London, New York: Routledge, 1999.
  • DeFleur, Melvin L. – Ballová-Rokeachová, Sandra J. (1996): Teorie masové komunikace. Praha: Univerzita Karlova.
  • Jirák, Jan – Köpplová, Barbara: Média a společnost. Praha: Portál, 2003.
  • McQuail, Denis: Úvod do teorie masové komunikace. Praha: Portál, 1999.
Assessment methods
lectures, four smaler written works, paper - medial project, writtten test
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on the extent and intensity of the course: blokově.
The course is also listed under the following terms Autumn 2003, Autumn 2004, Spring 2005, Autumn 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2011, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016.
  • Enrolment Statistics (Spring 2010, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2010/ZUR709