EVS155 Enterprise Communication and Reputation Management

Faculty of Social Studies
Spring 2013
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Miloš Růžička, Ph.D. (lecturer), PhDr. Petr Suchý, Ph.D. (deputy)
Mgr. Kateřina Čechová (assistant)
Guaranteed by
doc. PhDr. Markéta Pitrová, Ph.D.
Department of International Relations and European Studies – Faculty of Social Studies
Contact Person: Olga Cídlová, DiS.
Supplier department: Department of International Relations and European Studies – Faculty of Social Studies
Timetable
Mon 25. 2. 14:00–17:40 Aula, Mon 18. 3. 14:00–17:40 Aula, Mon 29. 4. 14:00–17:40 Aula, Mon 13. 5. 14:00–17:40 Aula
Prerequisites
The course is intended as an introduction to the field of public relations. Attendance and participation in the course is necessary.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to make students acquainted with the procedures of the enterprises communication in a company management and also with other branches of the marketing, e.g. brand management. At the end of the course students should be able to understand the basic methods of company reputation management from the PR point of view. The course will help students acquire job-oriented skills in a public relations branch.
Syllabus
  • 1. Introduction to the problems of enterprise communication, principles and techniques
  • 2. Reputation Management // Brand Management
  • 3. Public Relations. (Definition PR, history. Case study). Media Relations (Case study). Crisis communications (Case study)
  • 4. Public Affairs, lobbying (Case study: New Labour // Arbitration against state)
  • 5. Communication in the public sphere
  • 6. Corporate Social Responsibility (CRS)
  • 7. Written examination
Literature
  • BYSTROV, Vladimír and Miloš RŮŽIČKA. Firemní komunikace a řízení reputace. 1. vyd. Brno: Masarykova univerzita, 2006, 129 s. ISBN 8021041048. info
Teaching methods
Lectures cover the theoretical background of the topic. During the class, case studies are used to illustrate the practice. Emphasis is put on active participation of students and discussions that serve to clarify acquired knowledge.
Assessment methods
The course is concluded by an exam in the form of a written test. Regular attendance and active articipation in class will significantly help to complete the course.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2006, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012.
  • Enrolment Statistics (recent)
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