ZURb1216 Media education

Faculty of Social Studies
Spring 2023
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavel Sedláček (lecturer)
Guaranteed by
Ing. Rudolf Burgr, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 18:00–19:40 AVC
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 10/30, only registered: 0/30, only registered with preference (fields directly associated with the programme): 0/30
fields of study / plans the course is directly associated with
Course objectives
The objective is to discuss selected topics in the fields of media education and media literacy. The course has both theoretical and practical aspects, for example working with audio-visual recordings and texts regarding specific topics. The aim is to introduce to the students to the main issues and challenges facing media education and media literacy and improve their knowledge and skills as future educators. The students are going to work individually and in group. The students will be able to influence partially the content of the course (for example via choosing the location of their media excursion with a debate). The students will prepare summaries from obligatory study sources and will deliver individual and group presentations. An integral part of the course is for the students to share with one another their experience in the form of debates, excursions and workshops with experts.
Learning outcomes
At the end of the course student will be able to describe current key media and communication problems and trends in relation to audience, industry, content and effects. At the same time, it will extend its competences to a critical reflection on self-consumption, sharing and creating media content. The graduate will enrich his/her range of skills in the ability to more effectively search and evaluate relevance of information.
Syllabus
  • 1. Introduction to media education and literacy. Key concepts. 2. Key influences changing the media landscape and media perception. Technology, fragmentation, polarisation, misinformation, alternative facts, deepfakes, commercialisation, infotainment, ownership, online media and social networks. 3. Censorship vs. regulation vs. freedom of speech. Media ethics. part 1. 4. Censorship vs regulation vs free speech. Media ethics. Part 2. 5. Functions and types of media messages. Wanted and/or declared. 6. Critical perception of the media and an introduction to the concept of the five key questions. 7. The authors of the messages (the question WHO?). 8. Types of media content in traditional and new media (question WHAT?). 9. Target groups and their types and type of media (question WHO?). 10. Persuasion techniques. Advertising, propaganda, populism (question HOW?). 11. Motivations for the creation of media messages (question WHY?). 12. Media research (associated question WITH WHAT EFFECT?). 13. Workshop with a guest. Note. The course is supplemented by ongoing tests and quizzes that may touch on other topics - Parody News, Reality TV, Celebrity, Sports Media, Video Games, Animation. The order of topics is non-binding.
Literature
  • BUCKINGHAM, David. 2003. Questioning the Media: A Guide for Students. UNESCO: Mentor. A Media Education Curriculum for Teachers in the Mediterranean.
  • POTTER, W. James. Media literacy. Eight edition. Los Angeles: Sage, 2016, xxiii, 546. ISBN 9781483379326. info
  • ART, Silverblatt and Jaromír VOLEK. Mediální gramotnost. Jak rozumět obsahům médií (Media literacy. How understand media). Online. 1st ed. New York, London: Digital International Media Literacy eBooks, KOBO Rakuten, 2016, 255 pp. Humanities. ISBN 0-275-96727-1. URL info
  • GUTSCHE, Robert E. Media control : news as an institution of power and social control. First published. New York: Bloomsbury, 2015, x, 383. ISBN 9781501320132. info
  • PIKE, Deidre. Media literacy : seeking honesty, independence, and productivity in today's mass messages. New York: International debate education association, 2014, vii, 262. ISBN 9781617700859. info
  • COTTRELL, Stella. Critical thinking skills : developing effective analysis and argument. 2nd ed. New York: Palgrave Macmillan, 2011, xiv, 282. ISBN 9780230285293. info
  • BUCKINGHAM, David. The material child : growing up in consumer culture. 1st pub. Cambridge: Polity, 2011, vii, 261. ISBN 9780745647715. info
  • KLEIN, Woody. The inside stories of modern political scandals : how investigative reporters have changed the course of American history. Edited by Jeff Greenfield. Santa Barbara, California: Praeger, an imprint of ABC-Clio, 2010, xxxiv, 237. ISBN 9781440836336. info
  • SILVERBLATT, Art. Media literacy : keys to interpreting media messages. 3rd ed. Westport, Conn.: Praeger, 2008, xii, 499. ISBN 9780275992583. info
  • FRANKLIN, Bob. Key concepts in journalism studies. 1st pub. London: Sage Publications, 2005, xix, 362. ISBN 0761944826. info
Teaching methods
Monologic (lectures, instructions). Dialogic (debate, brainstorming). Peer Instruction. Methods of textual and audio-visual analysis Presentations (static projection) Co-operative learning. Role-play. Team work.
Assessment methods
1. Two written assignments consisting of summaries from obligatory study sources according to given criteria – their submission within a given deadline and approval by the lecturer is required. 2. Presentations delivered on a given date and uploaded in the IS – the topics will be assigned after the final number of students is known. 3. Successful (pass) mark in continuous five tests (each test: three questions out of which two are open and one is closed, pass mark: two correct answers). Students will be able to try out out the test format during the semester. 4. One final test summarizing the course topics for the entire semester (nine questions, six of them are open and three are closed, pass/fail threshold: at least six correct answers). The format of the final test is an extended version of the short test format. 5. Attendance: four absences are allowed, obligatory participation concerns the excursion, tests, presentations, and workshops with experts.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2020, Autumn 2021, Spring 2025.
  • Enrolment Statistics (recent)
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