ZURb1246 Pre-election research and data interpretation for journalists

Faculty of Social Studies
Spring 2024
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Renata Týmová (lecturer), doc. Mgr. Lenka Waschková Císařová, Ph.D. (deputy)
Guaranteed by
doc. Mgr. Lenka Waschková Císařová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Fri 5. 4. 10:00–19:40 P21a
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 22/20, only registered: 1/20, only registered with preference (fields directly associated with the programme): 1/20
fields of study / plans the course is directly associated with
Course objectives
In the course students will learn about the methodology of pre-election research, they will learn how to interpret data from pre-election and opinion polls, they will know the difference between electoral potential and electoral model. They will be introduced to the principles of what constitutes quality research and what a research passport is.
Learning outcomes
Students will understand the data from pre-election surveys that enter the public space, they will understand the difference between electoral potential and electoral model, they will learn the basics of qualitative research, how to distinguish research that corresponds to qualitative research, what it means to passport public opinion research, the differences between different methodologies, during the seminar students will also be introduced to the most common mistakes made by the media when interpreting research.
Syllabus
  • 1. What is opinion polling, differences between pre-election polls? What are the values from pre-election surveys that enter the public space? 2. For what reason are pre-election and opinion polls conducted in the first place? What kind of information does it provide? 3. How can journalists and readers verify the quality of the research and the overall credibility of the research? 4. What influences the research results, what is the methodology, what are the data collection methods and what is behind the quality of the data? 5. How to interpret the results of pre-election research?
Literature
    required literature
  • https://simar.cz/vzdelavani/
  • Huk Jaroslav; Mediální publikum a výzkum veřejného mínění; Vyd. 2., rozš. a přeprac; Univerzita Jana Amose Komenského;2013; ISBN - 978-80-7452-031-0
  • Disman Miroslav; Jak se vyrábí sociologická znalost; Praha; Karolinum; 2011; ISBN 978-80-246-1966-8.
  • https://simar.cz/verejne-mineni/seminare-a-dalsi-zajimave-zdroje.html
  • Krejčí Jindřich; Výzkumy stranických preferencí, jejich uplatnění ve společnosti a jejich kvalita; 2003; Sociologický ústav Akademie věd České republiky; ISBN 80-7330-041-9.
Teaching methods
Block seminar with compulsory attendance. Self-study and preparation from the listed literature is assumed.
Assessment methods
Evaluation of the seminar work by the teacher. Correct interpretation of data.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught only once.
The course is also listed under the following terms Spring 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2024/ZURb1246