EVSn5049 Diplomacy and Communication in the Digital Era: Insights from the EU

Fakulta sociálních studií
jaro 2025
Rozsah
1/1. 5 kr. Ukončení: zk.
Vyučováno kontaktně
Vyučující
doc. Mgr. Monika Brusenbauch Meislová, Ph.D. (přednášející)
Garance
doc. Mgr. Monika Brusenbauch Meislová, Ph.D.
Katedra mezinárodních vztahů a evropských studií – Fakulta sociálních studií
Kontaktní osoba: Olga Cídlová, DiS.
Dodavatelské pracoviště: Katedra mezinárodních vztahů a evropských studií – Fakulta sociálních studií
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 40 stud.
Momentální stav registrace a zápisu: zapsáno: 0/40, pouze zareg.: 0/40, pouze zareg. s předností (mateřské obory): 0/40
Mateřské obory/plány
Cíle předmětu
The course aims to provide students with a deep understanding of how digital technologies have transformed diplomacy, focusing on the European Union’s unique role as a global actor in this evolving landscape. It seeks to equip students with critical analytical skills to evaluate the EU’s use of digital tools, such as social media, in shaping global perceptions, engaging diverse audiences, and addressing pressing global challenges. Through various case studies, students will gain practical insights into the EU’s digital engagement in key global issues and events, including international conflicts, climate summits or crises involving disinformation. The course also explores the EU’s challenges in leveraging digital diplomacy, including enhancing transparency, combating disinformation, and enhancing its legitimacy. The course also emphasizes interactive and engaging learning by integrating innovative teaching tools to create a dynamic classroom environment.
Výstupy z učení
By completing this course, students will acquire a comprehensive understanding of how digital tools have transformed the practice of diplomacy, with a particular focus on the European Union’s role as a global actor. They will be able to critically analyze the EU’s use of digital tools, such as social media, to engage with diverse audiences and shape global perceptions. Students will develop the ability to apply theoretical concepts to various empirical case studies, gaining practical insights into how the EU leverages digital diplomacy. Through interactive and engaging activities, they will also improve their capacity for effective communication and collaboration. Summing up, students will be equipped with both the knowledge and the practical skills needed to navigate, and contribute to, the evolving field of digital diplomacy.
Osnova
  • How does the European Union navigate diplomacy in a world increasingly shaped by digital tools and platforms? This innovative course, part of the Jean Monnet Chair on EU Digital Diplomacy at Masaryk University, explores the transformative role of digital technologies in contemporary diplomacy, with a particular focus on the EU as a global actor. In an era of rapid digitalization, diplomacy has expanded beyond traditional practices to include social media campaigns, virtual summits, and digital communication strategies. This course equips students with the knowledge and analytical skills to understand and critique the EU’s digital diplomacy efforts, focusing on its strategies for engaging with global audiences, responding to crises, and promoting shared values. The course examines several key themes, including 1) the evolution of diplomacy in the digital age, 2) the EU’s use of digital tools to shape global perceptions and foster international partnerships, 3) case studies on the EU’s digital engagement in key issues and events such as the War in Ukraine or climate summits and 4) critical analysis of the EU’s challenges in addressing disinformation, improving transparency, and enhancing its legitimacy through digital communication. Students will benefit from several unique course highlights. First, modern and interactive learning methods will be used to ensure real-time engagement during lectures and discussions. Second, the course offers a multidisciplinary perspective on the intersection of diplomacy, politics, international relations, EU studies and communication. Third, it emphasizes real-world relevance by connecting cutting-edge research and various practical examples, bridging theory and practice in EU digital diplomacy. Fourth, it offers a global scope by exploring how the EU’s digital diplomacy strategies influence and are influenced by global trends, including interactions with non-EU countries. Finally, it provides career connections by offering insights into potential career paths in EU digital diplomacy through inspiring guest lectures. This course is not just about learning - it is about preparing for the future. Whether you are passionate about diplomacy, communication or understanding how the EU shapes the world, this course is your gateway to engaging with the most pressing global challenges in a digital era. looking forward to having you on board!
Literatura
  • BOS, Michèle a Jan MELISSEN. Rebel diplomacy and digital communication: public diplomacy in the Sahel. International Affairs (Royal Institute of International Affairs 1944-). OXFORD: OXFORD UNIV PRESS, 2019, roč. 95, č. 6, s. 1331-1348. ISSN 0020-5850. Dostupné z: https://dx.doi.org/10.1093/ia/iiz195. info
  • WANG, Jian. Soft Power in China: Public Diplomacy through Communication. (Palgrave Macmillan Series in Global Public Diplomacy). 1. vydání. Palgrave Macmillan, 2010. info
  • JAMES, Alan a Geoff BERRIDGE. A dictionary of diplomacy. 1st pub. Basingstoke: Palgrave, 2001, x, 270. ISBN 033376496X. info
Vyučovací jazyk
Angličtina
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