SPRn8833 Strategic Planning for Public and Social Goals

Faculty of Social Studies
Spring 2025
Extent and Intensity
1/1/0. 12 credit(s). Type of Completion: zk (examination).
Asynchronous teaching
Teacher(s)
Mgr. Iveta Zelenková, Ph.D. (lecturer)
Guaranteed by
Mgr. Iveta Zelenková, Ph.D.
Department of Social Policy and Social Work – Faculty of Social Studies
Supplier department: Department of Social Policy and Social Work – Faculty of Social Studies
Prerequisites (in Czech)
!SPRn8878
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is (1) to acquaint students with the process of strategic planning for public purposes. (2) Students gain knowledge of various organizational and social contexts for strategy development. (3) They will be able to analyze strategic planning needs in both public and private nonprofit organizations and apply this knowledge and skills in various organizational and social contexts.
Learning outcomes
Analyze the internal and external conditions for strategy development; application of appropriate methods of strategic analysis in an organizational context; elaboration of an individual project of a strategic plan for public or non-profit organization.
Syllabus
  • What is strategy and strategic planning. Strategic management as a group of processes. Strategic analysis, tools and procedures. Formation of strategic questions and strategy formulation. Strategy implementation, effectiveness, efficiency and monitoring and evaluation.
Literature
    required literature
  • FOTR, Jiří, Emil VACÍK, Miroslav ŠPAČEK and Ivan SOUČEK. Úspěšná realizace strategie a strategického plánu. První vydání. Praha: Grada Publishing, 2017, 318 stran. ISBN 9788027104345. URL info
  • LAMPEL, Joseph, Henry MINTZBERG, James Brian QUINN and Sumantra GHOSHAL. The strategy process : concepts, contexts, cases. Fifth edition. Harlow, England: Pearson, 2014, xxi, 722. ISBN 9780273716280. info
  • GRASSEOVÁ, Monika and KOL. Analýza podniku v rukou manažera: 33 nejpoužívanějších metod strategického řízení. 2nd ed. Brno: BizBooks, 2012, 325 pp. ISBN 978-80-265-0032-2. info
  • BRYSON, John M. Strategic planning for public and nonprofit organizations : a guide to strengthening and sustaining organizational achievement. 4th ed. San Francisco: Jossey-Bass, 2011, xxviii, 54. ISBN 9780470392515. info
    recommended literature
  • MINTZBERG, Henry. Tracking strategies : ... toward a general theory. Oxford: Oxford university press, 2007, xv, 405. ISBN 9780199228508. info
  • TOMPKINS, Jonathan R. Organization theory and public management. Belmont, CA: Thomson Wadsworth, 2005, xv, 416. ISBN 053417468X. URL info
Teaching methods
reading, lectures, seminar discussions, seminar assignments, seminar papers and presentations
Assessment methods
ongoing homework; written test; Seminar papers; colloquium on the seminar paper.
Language of instruction
Czech
Study support
https://is.muni.cz/auth/el/fss/jaro2025/SPRn8833/index.qwarp
Further Comments
Study Materials
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/SPRn8833