PdF:UOPK_0009 Economics and management - Course Information

UOPK_0009 Economics and management of industrial enterprises 1

Extent and Intensity

0/0/.7. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Ing. Peter Marinič, Ph.D. (lecturer)

Guaranteed by

doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education

Timetable

Sat 7. 11. 10:15–12:50 učebna 1, Sat 21. 11. 13:55–16:30 učebna 1, Sat 12. 12. 9:20–11:00 učebna 30

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• DPS Teacher of Specialized Subjects at Secondary Schools (programme PdF, C-CV)
• Teacher Training of Specialized Subjects for Secondary Schools (programme PdF, N-SS) (2)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation in Services (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Mechanical Engineering (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Commerce and Services (programme PdF, N-SS)

Course objectives

The course deepens the knowledge gained in the bachelor's level study in the Doctrine of the company (developing themes of innovation, production and marketing) and the Principles of Management course (objectives and marketing tools). The aim of this course is to familiarize students with the tasks of marketing communication, marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what to produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.

Syllabus

• The content of ... 1st System view of the enterprise. 2nd Development of strategic management and its goals. 3rd The content of marketing communications. 4th Basic communication models. 5th Tools of marketing communications. 6th Marketing research as a prerequisite for understanding customer needs. 7th Types of research and their methods. 8th Social and environmental aspects of marketing and business in general. 9th Logistics as a cross-cutting activity in the firm and its goals. 10th Logistics of the purchasing and production. 11th Distribution logistics. 12th Personnel Management 13th Financial management and decision making in business 14th Supply Chain Management. 15th Customer Relationship Management 16th Development of computer usage in enterprises

Literature

required literature
• LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika . Příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 80-7226-221-1.
• PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 80-247-0254-1.

Teaching methods

lectures, class discussion, p project

Assessment methods

Development of case studies as assignments in the range of 3 4 pages. The study upholds the test.

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 8 hodin.

• Enrolment Statistics (Autumn 2015, recent)
  
• Permalink: https://is.muni.cz/course/ped/autumn/UOPK_0009