FC5311 Business Teaching

Faculty of Education
Autumn 2023
Extent and Intensity
1/2/0. 4 credit(s) (plus 1 credit for an exam). Recommended Type of Completion: k (colloquium). Other types of completion: zk (examination).
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
Guaranteed by
Mgr. Ing. Peter Marinič, Ph.D.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable of Seminar Groups
FC5311/Kombi01: Sat 30. 9. 8:00–10:50 učebna 5, Sat 14. 10. 10:00–12:50 učebna 4, Sat 25. 11. 14:00–16:50 učebna 63, Sat 16. 12. 14:00–16:50 učebna 63, P. Marinič
FC5311/Prez01: Thu 8:00–8:50 laboratoř 80, Thu 9:00–10:50 laboratoř 80, P. Marinič
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
In the course students are provided with a comprehensive view of knowledge about the importance, functions and classification of business in all major contexts. Development trends in trade are explained. Attention is paid to assortment issues and retail units within the retail network and outside the retail network. It explains the formation of retail prices, the importance and use of discounts, the nature of the payment system. Individual wholesale and retail operations in business units, business logistics in the context of the logistics chain as well as shop layout with respect to shopping environment and atmosphere are analyzed.

Knowledge: theoretical anchorage of individual areas of business and commercial business
Skills: practical application of theoretical approaches in business activities
Attitudes: distinguish between different forms of business activities related to different forms of business units in making informed business decisions
Learning outcomes
Student will be able to define the basic concepts and mutual relations in the field of trade and commercial business with emphasis on the classification of goods, the structure of business assortment, business category, systematization of business units, wholesale and retail operations and will be able to apply these information at practical examples.
Syllabus
  • 1) History and development of trade.
  • 2) Importance of trade, its division and function.
  • 3) Development trends in trade.
  • 4) Goods and business assortment.
  • 5) Business category.
  • 6) Retail network.
  • 7) Retail trade outside stores.
  • 8) Business services.
  • 9) Prices and payments.
  • 10) Business logistics.
  • 11) Wholesale.
  • 12) Retail.
Literature
  • ZÁBOJ, Marek. Obchodní nauka 1. 1. vyd. Brno: Masarykova univerzita, 2013, 87 s. ISBN 9788021062184. info
  • ZÁBOJ, Marek. Obchodní nauka 2. 1. vyd. Brno: Masarykova univerzita, 2013, 111 s. ISBN 9788021062221. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada, 2013, 520 s. ISBN 9788024747804. info
  • STEJSKALOVÁ, Pavla and Pavla DVOŘÁKOVÁ. Provoz obchodu a služeb (Operation of Trade and Services). 1. vyd. Brno: Masarykova univerzita, 2013, 118 pp. ISBN 978-80-210-6441-6. info
  • PRAŽSKÁ, L. and J. JINDRA. Retail management. 2. přeprac. vyd. Praha: Management Press, 2006, 874 pp. ISBN 80-7261-059-7. info
Teaching methods
The course takes the form of lectures, discussions, solving thematically oriented examples and independently processed project.
Assessment methods
The course is completed by a colloquium in the form of oral discussion over the written preparation.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Určeno pro zaměření - Obchod a služby.
Information on the extent and intensity of the course: 12 hodin.
The course is also listed under the following terms Autumn 2022, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2023/FC5311