PdF:UOPK_2008 Economics and management - Course Information

UOPK_2008 Economics and management of industrial enterprises 2

Extent and Intensity

0/0/1. 4 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)

Guaranteed by

doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Mgr. Bc. Lucie Viková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education

Timetable

Sat 21. 2. 7:30–10:05 učebna 6, Sat 28. 2. 9:20–11:55 učebna 63, 13:00–15:35 učebna 34, Sat 28. 3. 17:35–20:10 učebna 36

Prerequisites (in Czech)

UOPK_2000 Introduction to the study - Te || UOPK_4000 Introduction to the study - Tr

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• DPS Teacher of Specialized Subjects at Secondary Schools (programme PdF, C-CV)
• Teacher Training of Specialized Subjects for Secondary Schools (programme PdF, N-SS) (2)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation in Services (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Mechanical Engineering (programme PdF, N-SS)
• Teacher Training of Specialized Subjects for Secondary Schools – Specialisation Commerce and Services (programme PdF, N-SS)

Course objectives

Economics and Management II is the second of three thematically interrelated subjects. The course deepens the knowledge gained in the bachelor's level study in the Doctrine of the enterprise (Develops the themes of innovation, production and marketing) and the Principles of Management course (objectives and marketing tools). The aim of this course is to familiarize students with the tasks of marketing communication marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.

Syllabus

• 1st The content of marketing communications. 2nd Basic communication models. 3rd Tools of marketing communications. 4th Marketing research as a prerequisite for understanding customer needs. 5th Types of research and their methods. 6th Social and environmental aspects of marketing and business in general. 7th Logistics as a cross-cutting activity in the firm and its goals. 8th Logistics of the purchasing and production. 9th Distribution logistics. 10th Supply Chain Management.

Literature

required literature
• Základní: LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika : příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 8072262211
• PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 8024702541.

Teaching methods

lectures

Assessment methods

written tests

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
General note: Určeno pro zaměření - Technické obory nebo Dopravní služby.
Information on the extent and intensity of the course: 12 hodin.

• Enrolment Statistics (Spring 2015, recent)
  
• Permalink: https://is.muni.cz/course/ped/spring2015/UOPK_2008