DESB52 Digital marketing and communication strategies

Faculty of Arts
Autumn 2024
Extent and Intensity
0/1/1. 4 credit(s). Type of Completion: k (colloquium).
Synchronous online teaching
Teacher(s)
Mgr. Tereza Kosnarová Venerová (lecturer)
Lukáš Šaněk (lecturer)
Mgr. Simona Kramosilová (seminar tutor)
Guaranteed by
Mgr. Tereza Kosnarová Venerová
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 18/25, only registered: 2/25
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to learn how to correctly formulate one's own ideas in a way that the other party can understand, while also understanding the other party's needs through active listening.
Learning outcomes
Upon completion of the course, the student will: - be able to listen actively, - be able to formulate persuasive arguments, - master the basics of presentation, - master copywriting strategies.
Syllabus
  • Outline:
  • . - Fundamentals of interpersonal communication / non-violent communication (framework and selected techniques)
  • - personality types according to NLP / communication styles
  • - active listening (training of selected techniques)
  • - manipulative techniques and how to respond to them, communication fouls and unconscious bias
  • - persuasion through arguments / propositional logic
  • - persuasion through emotions / working with fears
  • - presentation basics / voice, attitude
  • - written form and copywriting basics for managers
Teaching methods
Lectures, excercices
Assessment methods
individual presentation, group- and self-assesment
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is taught in blocks.
The course is also listed under the following terms Autumn 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2024/DESB52