FF:FAV111 Programme strategies of TV - Course Information

FAV111 Programme strategies of the public service TV

Extent and Intensity

2/0. 4 credit(s). Type of Completion: k (colloquium).

Teacher(s)

Mgr. Alena Müllerová (lecturer), prof. PhDr. Jiří Voráč, Ph.D. (deputy)

Guaranteed by

prof. PhDr. Jiří Voráč, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts

Timetable

Sat 9:10–12:25 C34

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Film and Audio-Visual Culture Studies (programme FF, B-HS)
• Film and Audio-Visual Culture Studies (programme FF, B-OT) (2)
• Film and Audio-Visual Culture Studies (programme FF, M-HS)
• Film and Audio-Visual Culture Studies (programme FF, M-OT)
• Film and Audio-Visual Culture Studies (programme FF, N-HS)
• Film and Audio-Visual Culture Studies (programme FF, N-OT) (3)

Course objectives

Dealing with the TV programme strategies and trends in public service programming, this course will focus on following areas: 1) Introduction to basic concepts of TV programming, principles of TV programme composition and planning. 2) Creation of the broadcasting scheme, its individual blocks and broadcasting windows. 3) Categorization of programmes, introduction to basic television genres and formats and their utilization in the programme. 4) Development of the content of TV broadcasting and the changes in programming brought about by the shift from analogue to digital broadcasting. 5) Characteristics and content of full-format and specialized TV channels. The lecture will be accompanied by projection of excerpts from TV programmes. Assessment: written task practical exercise related to programme creation: e.g. proposal of a broadcasting scheme for a TV channel, proposal of a TV format, etc. Required reading: McQuail, Denis (1999): Úvod do teorie masové komunikace. Praha: Portál (televize v kontextu vývoje a fungování médií) Kunczik, Michael (1995): Základy masové komunikace. Praha: Karolinum. Reifová, Irena a kol.(2004): Slovník mediální komunikace. Praha: Portál. Defleur, Ballová-Rokeachová (1996): Teorie masové komunikace. Praha: Karolinum. Negroponte, Nicholas (2001): Digitální svět. Praha: Management Press. Svět televize. Optional reading: Eco, Umberto (1995): Skeptikové a těšitelé. Praha: Svoboda. McLuhan, Marshall (1991): Jak rozumět médiím. Praha: Odeon. Jirák, Jan (2004). Média a modernita. Praha: Karolinum. Prokop, Dieter (2005): Boj o média. Praha: Karolinum. Šmíd, Milan (1995): Stručný slovník elektronických médií. Praha: Karolinum. Bourdieu, Pierre (2002): O televizi. Brno: Doplněk. Web ČT. Historie, sledovanost a spokojenost ad. Ročenky ČT

Assessment methods (in Czech)

Požadavky k ukončení: bude upřesněno v první lekci.

Language of instruction

Czech

Further comments (probably available only in Czech)

General note: Bloková výuka: 2.-3. března a 23.-24. března, pá 15:00-18:15, so 9:10-12:25.

• Enrolment Statistics (Spring 2007, recent)
  
• Permalink: https://is.muni.cz/course/phil/spring2007/FAV111