MUKS38 Public Realtions in Museum Practice II.

Faculty of Arts
Spring 2007
Extent and Intensity
4/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
Guaranteed by
Mgr. Lucie Jagošová, DiS., PhD.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucie Jagošová, DiS., PhD.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • Museum and school, cooperation of museum and school, programs for schoolchildren, students and activities for teachers.
  • Work with young people, leisure time clubs, future museum audience education.
  • Museums and adults, leisure time clubs and companies by museums and other activities.
  • Interactive actions for visitors, applications of modern technology.
  • Incidence of museum presentation forms at museum audience.
  • Museum communication. Museum as medium.
  • Information centres in museums.
  • Museum as a source of sciences, cooperation with scientific institutions, researchers in museums.
  • Cooperation with other public and private institutions.
  • Practics of some activities in museum public relations.
Literature
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • FORET, Miroslav. Komunikace s veřejností. Vydání první. Brno: Vydavatelství Masarykovy univerzity, 1994, 206 stran. ISBN 8021010347. info
  • JŮVA, Vladimír. Dětské muzeum : Edukační fenomén pro 21. století (Children's museum : Educational phenomenon for the 21st century). 1st ed. Brno: Paido, 2004, 270 pp. ISBN 80-7315-090-5. info
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha: Grada, 2005, 304 pp. ISBN 80-247-1104-4. info
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • Museum culture : histories, discourses, spectacles. Edited by Daniel J. Sherman - Irit Rogoff. London: Routledge, 1994, xx, 301 s. ISBN 0-415-09273-6. info
  • Další literatura dle zadání vyučujícího
Assessment methods (in Czech)
Přednáška; zkouška - splnění průběžně zadávaných úkolů během semestru, znalost vybrané publikace o práci s veřejností v muzeu, znalost probrané látky a schopnost jejich praktické aplikace.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught in blocks.
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2006, Spring 2008, Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015, Spring 2016, Spring 2018, Spring 2019, Spring 2021.
  • Enrolment Statistics (Spring 2007, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2007/MUKS38