Modeling customer lifetime value
Annotation: The aim of this thesis is to identify the factors that influence Customer lifetime value (CLV),
to identify the interrelationships and to create a comprehensive model. Based on the systematic
review, the dissertant will construct CLV, identify factors that may influence it, formulate hypotheses
and construct a model. Using transactional data, a questionnaire, and some of the advanced statistical
methods (SEM, multi-hierarchical modelling), he/she conducts quantitative (or mixed) research and
verifies the model of the relationship between the factors of interest and CLV. Afterwards, it will
discuss the results and evaluate the contribution of the thesis (mainly theoretical).