Transformation of Traditional Industrial Towns/Regions
Annotation: Old industrial towns and regions in Central and Eastern Europe suffered from
socioeconomic decline after 1989. Transformational experience of their western predecessors could
be applied only partly just because of different origin as well as character of their troubles. The thesis
should deal with selected aspects of the transformation of old industrial towns and regions. It should
also monitor the path of their development as well as the degree of adaptation to contemporary
socioeconomic conditions.
Objective: The objective of this thesis consists in the analysis and delimitation of similar or identical
attributes and differences in the transformation of selected old industrial towns/regions. There will be
identified factors and mechanisms at the urban/regional and national level that affected the course of
transformation in chosen towns/regions. These findings enable to formulate particular
recommendations for actors influencing the development in observed towns/regions.
Urban Marketing in the Czech Republic
Annotation: Urban marketing becomes increasingly popular and dynamically developing concept. In
this thesis, there will be analyzed reasons for the creation and extension of this concept. Attention will
be devoted also to the elements, processes and activities that belong to urban marketing. Apart from
theoretical aspects and continuities of urban marketing one cannot omit its practical implications as
they become an inseparable part of urban managements more and more. This thesis will focus on
analysis and evaluation of urban marketing considering different size and location of our towns.
Objective: The objective of the thesis is to analyze and assess activities of urban marketing in the
selected towns of the Czech Republic. An emphasis will be put on the comparison of marketing
activities in towns of different population size and located in different regions. Afore mentioned size
and spatial differentiation facilitates the categorization of basic attributes of urban marketing in the
country.