Financial Assets and Investing
4
EDITORIAL
Dear readers,
You are now holding the next, already the third issue of a reviewed scientific journal
Financial Assets and Investing. This issue is especially devoted to the latest knowledge
and facts in the investment decision-making, which currently in the prevailing troubled
times of financial and real markets belong among one of the most debated issues
in finance.
Current issue consists of three scientific contributions. The first one is an article "What if"
analysis which was written by Katarína Belanová dealing with the evaluation
of investment opportunities. The second contribution was written by Zuzana Kalmárová
and it deals with the financial analysis of two major British supermarket chains in view
of assessing the suitability of investing. The third article was written by Javed Bin Kamal,
and it discusses an optimal portfolio selection in selected market. All articles present
highly topical themes, and fulfil one of the basic requirements currently imposed on the
scientific articles from the financial sector.
Scientific journal Financial Assets and Investing has taken its position among professional
journals dealing with the problems of the financial sector, investment, tax, accounting
and corporate finance. I believe that the contributions contained in this issue will serve
you, gentle readers, as a source of new knowledge in the field of finance and as further
food for thought over the ever-changing development in finance and financial sector,
as well as your other scientific research work within your educational and professional
activities.
When reading and studying the content of the current journal issue, I wish you all the best!
Petr Valouch