Masaryk University
Faculty of Economics and Administration
2nd
International PhD Students Conference
Under the Auspices of the Dean of the Faculty
Doc. Ing. Martin Svoboda, Ph.D.
NEW ECONOMIC CHALLENGES
20. 1. ­ 21. 1. 2010
Acknowledgements to the Advertising Partners:
Partner of the Conference
Strategic Partner of the Faculty:
Main Partners of the Faculty:
Important Partners of the Faculty:
Faculty Partners:
Faculty Sponsors:
CONFERENCE SCHEDULE:
Wednesday, 20th
January 2010
9:00 ­ 10:00 participants' presentation and accommodation
entrance hall on the 2nd
floor
10:00 ­ 12:00 opening of the conference and keynote speakers presentations
lecture hall P1 ­ "Citi Hall", 2nd
floor
Ing. Hripsime Nalbandyan, Ph.D. ­ Citibank
Prof. Ing. Milan Žák, CSc. ­ VŠEM Prague
Ing. Hynek Černý ­ Czech National Bank
Ing. Miroslav Hloušek ­ Department of Economics, FEA Brno
12:30 ­ 13:30 lunch ­ students´ hall at Vinařská Street
14:00 ­ 15:30 parallel sessions I
P2, P3, P4, P5, P6, P7
15:30 ­ 16:00 coffee break
entrance hall on the 2nd
floor
16:00 ­ 17:30 parallel sessions II
P2, P3, P4, P5, P6, P7
18:00 ­ ... evening party
entrance hall on the 2nd
floor
Thursday, 21st
January 2010
09:00 ­ 11:00 parallel sessions III
P2, P3, P4, P5, P6, P7
11:30 ­ 12:30 lunch students´ hall at Vinařská Street ­ luncheon vouchers will be
distributed before the parallel sessions III
13:00 ­ 15:00 parallel sessions IV
P2, P3, P4, P5, P6, P7
Scientific Committee
Chairman: doc. Ing. Martin Svoboda, Ph.D. Dean of the FEA MU
Members: prof. Ing. Ladislav Blažek, CSc. Head of the Department of Corporate Economy, FEA MU
prof. Ing. Antonín Slaný, CSc. Head of the Department of Economics, FEA MU
doc. Ing. Eva Horvátová, CSc. KBaMF NHF EU Bratislava, Slovakia
doc. JUDr. Ivan Malý, CSc. Head of the Department of Public Economics, FEA MU
doc. RNDr. Milan Viturka, CSc.
Head of the Department of Regional Economics and
Administration, FEA MU
Ing. Petr Valouch, Ph.D. Head of the Department of Finance, FEA MU
Organizing Committee 
Chairman: Mgr. Josef Menšík, Ph.D. Vice dean of the FEA MU
Members: Ing. Petr Musil, Ph.D. Department of Economics, FEA MU
Mgr. Petr Červinek Department of Finance, FEA MU
Ing. Petr Smutný, Ph.D. Vice dean of the FEA MU
Ing. Petr Valouch, Ph.D. Head of the Department of Finance, FEA MU
Ing. Zdeněk Tomeš, Ph.D. Department of Economics, FEA MU
Ing. František Svoboda, Ph.D. Department of Public Economics, FEA MU
Ing. Naďa Voráčová Department of Research and Science, FEA MU
Ing. Luděk Benada Department of Finance, FEA MU
Ing. Dagmar Linnertová Department of Finance, FEA MU
Ing. Jan Krajíček Department of Finance, FEA MU
Mgr. Jiří Poláček Scientific Information Centre, FEA MU
PARALLEL SESSIONS I ­ 20TH
JANUARY, 14:00 ­ 15:30
Accounting and Taxation of Profit and Non-Profit Sector, 14:00 ­ 15.30, lecture hall P7
Moderator: Ing. Dagmar Linnertová
Contributions:
Konečný - Company combinations in the view of
IAS/IFRS
Kútna, Gyurian - Tax burden in the Slovak
Republic and its comparison with
other states of the European Union
Petrenko - Local Taxes and Fees in European
Countries: Experience that could be used in Ukraine
Development of Public Sector ­ Theory and Practice, 14:00 ­ 15.30, lecture hall P2
Moderator: Ing. František Svoboda, Ph.D.
Contributions:
Ali Taha, Čverhová - Education of the employees
­ a path towards leasing organization?
Hálová - Intergenerational Redistribution and
Solidarity as an Integral Part of a Pension System
Kadeřábková, Pokorná - Time requirements of
doctoral study programs
Financial Markets ­ Theory and Practice, 14:00 ­ 15.30, lecture hall P3
Moderator: Ing. Petr Valouch, Ph.D.
Contributions:
Murawski - Corporate Social Responsibility in the
international banking
Erdős, Ormos, Zibriczky - Kernel Based Asset
Pricing
Kaszuba - Emerging markets in East and Central
Europe
Regional Development and Administration ­ Theory and Practice, 14:00 ­ 15.30, lecture
hall P4
Moderator: Ing. Vladimír Žítek, Ph.D.
Contributions:
Bojová - Measuring of Direct and Indirect
Economic Contributions of Tourism in Australia
Čechovičová - Economic impacts of tourism sector
on the economy of Switzerland
Horváth - Business Angels and Love Money
Investors: Characteristics, Aims and
Motivation
.
Economic Theory, Economic Policy and Economic History, 14:00 ­ 15:30, lecture hall P5
Moderator: Ing. Zdeněk Tomeš, Ph.D.
Contributions:
Balcarová - The generalized double diamond
model ­ application for Czech Republic and
Slovakia
Borcuch - Homo sociologicus vs. homo
economicus ­ a comparison
Bryša - Agents' Behavior and Efficient Market
Theory
Business Economics, Management and Marketing, 14:00 ­ 15:30, lecture hall P6
Moderator: Ing. Radoslav Škapa, Ph.D.
Contributions:
Asamoah - Creating and managing global brand
architecture
Belorid - Airport Charges and Government Taxes
Benchmarking Methodology
Birtu - Expanding the pool of knowledge: Towards
mutual competitive advantage
PARALLEL SESSIONS II ­ 20TH
JANUARY, 16:00 ­ 17:30
Accounting and Taxation of Profit and Non-Profit Sector, 16:00 ­ 17.30, lecture hall P7
Moderator: Ing. Dagmar Linnertová
Contributions:
Randová - Analysis of Potential Impacts of Locally
Supplied Services Inclusion into Reduced VAT Rate
on these Services Suppliers
Rubáková - Relation between Management
Accounting and Controlling
Development of Public Sector ­ Theory and Practice, 16:00 ­ 17.30, lecture hall P2
Moderator: Ing. František Svoboda, Ph.D.
Contributions:
Krůtilová - The impact of out-of-pocket payments
in health care on family budgets
Martišková - Is the State International Security
Contribution a Matter of National Interest or a
Matter of Financial Affordability?
Pěkná - Participation and electronization in public
administration
Financial Markets ­ Theory and Practice, 16:00 ­ 17.30, lecture hall P3
Moderator: Ing. Petr Valouch, Ph.D.
Contributions:
Pathirawasam - An Econometric Analysis of Stock
Market Reaction to Abrupt Political Events:
Emerging Market Evidence from India
Mozdiakova, Czudek, Chalupecka - Compulsory
Release of Information Published on the Capital
Market
Kiss - Venture capital and pension system
Regional Development and Administration ­ Theory and Practice, 16:00 ­ 17.30, lecture
hall P4
Moderator: Ing. Vladimír Žítek, Ph.D.
Contributions:
Luštický, Kysela, Slabá - Evaluation of the Internal
Links in the Programme Documents
Pařil - Methods and Techniques of Measuring
Human Life value
Uhnavá, Zvara - Assumptions and Opportunities
for Tourism Development
.
Economic Theory, Economic Policy and Economic History, 16:00 ­ 17:30, lecture hall P5
Moderator: Ing. Zdeněk Tomeš, Ph.D.
Contributions:
Dzik - Price convergence on the European Union
market, based on economic theory of the law of one
price
Jašová - Comparison of the trade-off between
unemployment and inflation rate in a broader as
well as narrower conception as applied in the
situation in the Czech Republic
Kotková - Czech outward foreign direct
investments
Business Economics, Management and Marketing, 16:00 ­ 17:30, lecture hall P6
Moderator: Ing. Radoslav Škapa, Ph.D.
Contributions:
Flak - An example of project management in
electronics
Franek - On-coming new opportunities and
applications of web-based social networks in
knowledge management
Gubíniová - Changes in the macro marketing
environment and implementation ofthe marketing
mix in the clothing industry
PARALLEL SESSIONS III ­ 21ST
JANUARY, 9:00 ­ 11:00
Financial Markets ­ Theory and Practice, 9:00 ­ 11.00, lecture hall P3
Moderator: Ing. Petr Valouch, Ph.D.
Contributions:
Maťovčíková - The important issues of the
conversion to the Euro in the Slovak Republic
Bučková - Special purpose entities as a form of
off-balance sheet financing
Lyčková - Pension reform in the Czech Republic
Mužáková - The Analysis of Technical Reserves in
the Frame of Czech Insurance Market
Economic Theory, Economic Policy and Economic History, 9:00 ­ 11:00, lecture hall P5
Moderator: Ing. Zdeněk Tomeš, Ph.D.
Contributions:
Krčál - A Prospect Theoretical Model of
Competition and Innovation
Krčál - Competition and Profitability
Staněk - Double Coincidence of Wants and the
Essentiality of Money
Business Economics, Management and Marketing, 9:00 ­ 11:00, lecture hall P6
Moderator: Ing. Petr Smutný, Ph.D.
Contributions:
Hang - Knowledge management enablers in
developing countries business management:
toward the institution-based view
Hecker - Specific internal success factors for
German direct investment in China
Hoffmann - The ROI methodology as an universal
procedure of measuring the effectiveness of human
resources' investments
Janicki - Crisis management within the confines of
project
Business Economics, Management and Marketing, 9:00 ­ 11:00, lecture hall P7
Moderator: Ing. Alena Klapalová, Ph.D.
Contributions:
Kotulič - Innovation classification and corporate
inovation recording system
Lesňáková - Financial management in the time of
downturn
Lovas - Hungarian corporations in global
perspectives ­ An analysis of strategic
opportunities and threats
Matějovská - Characteristics of small and
medium-sized innovative enterprises and problems
affecting their activities
PARALLEL SESSIONS IV ­ 21ST
JANUARY, 13:00 ­ 15:00
Financial Markets ­ Theory and Practice, 13:00 ­ 15.00, lecture hall P3
Moderator: Ing. Petr Valouch, Ph.D.
Contributions:
Linnertová, Málek - The comparison of the index
investing with the aktive investing
Reuse - Distribution of Share and Bond Prices an
Analysis with the Kolmogorov-Smirnov and
Jarque Bera test via MS Excel at the Example of
the German RexP and DAX
Šikulová, Mokrička - Pricing of Structured
Products Using Visual Basic in Excel
Valová - Risk management ­ Basel II and Solvency
II
Business Economics, Management and Marketing, 13:00 ­ 15:00, lecture hall P6
Moderator: Ing. Petr Smutný, Ph.D.
Contributions:
Mikuš - Competitiveness of Czech cooperative
Molochny - Duality and Coexistence in Business
Environment
Pospíšil - Post - modern marketing and marketing
communications
Pulaj, Cipi - The necessity of information and
communication technology to increase the
competition of albanian SMEs
Pyszka - Outplacement as a management tool in
the area of layoffs
Business Economics, Management and Marketing, 13:00 ­ 15:00, lecture hall P7
Moderator: Ing. Alena Klapalová, Ph.D.
Contributions:
Stuchlík - The role of M&A in Chinese expansion
to the Czech Republic
Szűcs, Csapó - The product is better when it is
branded
Tišlerová - The main pillars of the CRM
Urbancová - Knowledge Continuity and
Knowledge Management
Zhang - The influence of digital technology on
creative industries: An analysis based on value
chai