Guidelines
to use LCD screens and advertising
areas of the Faculty of Arts
of Masaryk University
specifying the essential requirements defined by MU Faculty of Arts
Directive No. 2/2022 On the methods and principles of internal and
external communication
Last update of the guidelines: 16 February 2023
2/3 Guidelines to use LCD screens and advertising areas of the Faculty of Arts of Masaryk University
Basic starting points
The Faculty of Arts of Masaryk University (hereinafter referred to as "FF MU" or "the Faculty") strives to
ensure good accessibility of information for employees and students. At the same time, however, it takes
an environmentally responsible approach and appreciates the aesthetic values of minimalism, which
underlies both the architectural concept of the faculty buildings and the Unified visual style of Masaryk
University.
Therefore, Article 3 (2) (d) of FF MU Directive No. 2/2022 On the methods and principles of internal and
external communication specifies LCD screens in the corridors of faculty buildings as the priority platform
for internal advertising instead of displaying printed posters. Furthermore, at the same point, it explicitly
prohibits printed posters from being placed outside the designated advertising areas.
Advertising on LCD screens
The service is coordinated and methodically managed by the Office for External Relations, while the
technical operation of the screens and the associated editorial system is provided by the Centre for
Information Technologies.
Promotion requests and their approval
An authenticated user can request a trailer to be published using the form. For external entities or
cases where the use of the form is not appropriate (e.g., preliminary consultation of the intention to
promote on screens), the email address infopanely@phil.muni.cz is used.
The LCD screens are primarily for sharing invitations to events organized by faculty departments
and student clubs or for information campaigns by dean's offices and specialized units. The
relevance of teasers supplied by other parts of the University or external bodies is assessed by the Office
for External Relations in coordination with the Bursar.
Rejected (or returned for revision) may be trailers that:
– are not relevant to the faculty community,
– do not contain the information necessary to fulfill the purpose of the trailer,
– improperly use the Unified visual style of the university,
– do not meet the required technical parameters (see below),
– contain texts or graphic elements that contravene the principles of cultivated, gender-sensitive
communication, good manners, or even the applicable laws of the Czech Republic.
The display of trailers may be restricted to certain buildings or individual screens where justified. In the
event of an emergency, important topical messages may be temporarily prioritized for display.
Technical possibilities for promotion
The standard trailer is a still image of 7 seconds. However, a sequence of shorter frames or a short video
without sound can be used upon agreement. For individual trailers or sequences of images, it is possible
to set up the display only in certain buildings or on specific screens within faculty buildings (e.g.,
conference program at the time of an event). Posting a trailer only for certain days of the week is also
possible.
3/3 Guidelines to use LCD screens and advertising areas of the Faculty of Arts of Masaryk University
Instructions for the preparation of documents
The trailers can be in any form, but if a Unified visual style of the university is used, it is necessary to
follow its principles, even if only the MUNI ARTS logo is used. A PowerPoint template has been prepared
to facilitate the preparation of the documents in the unified visual style of the University.
The basic requirement for the supplied graphics is a resolution of exactly 1920 × 1080 px. The
documents can be supplied in JPG or PNG format, or it is possible to send directly a filled-in template in
PowerPoint.
Advertising in the form of printed posters
As part of an environmentally responsible approach, the Faculty does not generally prefer the display of
printed posters. However, specific advertising areas are reserved for them when necessary - typically at
entrances to faculty campuses and buildings and in corridors.
It is strictly forbidden to place any advertising outside the designated areas, for example, on walls
or on glass panels of windows and doors in the common faculty areas! Advertisements violating
this prohibition will be removed immediately, and the person or entity responsible for posting
them may be required to pay financial compensation if the affected areas are damaged.
ATTENTION! This rule applies to posting any printed material, e.g., signposts, programs, and
organizational instructions (typically in the case of workshops, conferences, etc.). Navigation and
presentation panels of various sizes are available for this purpose and are maintained and loaned by the
Central Library.
In the premises of departments and institutes, the possibility of placing printed materials outside the
reserved advertising areas is left to the decision of the head(s) of the respective department. However,
the head is fully responsible for any damage to the areas concerned and for taking into account fire
protection according to the documentation of the fire safety design of the building - if these are protected
escape routes, there must be no flammable material on them.
Trailers may be removed from the designated advertising space if they:
– are not relevant to the faculty community,
– contain texts or graphic elements that contravene the principles of cultivated, gender-sensitive
communication, good manners, or even the applicable laws of the Czech Republic.