Materiál na 27.3.08

   COURSEBOOK,  p. 102; LISTENING

   

    TASK 1 Translate:

   1. vědět, kde si ve vzahu ke konkurentům stojíte =  ______________________________

   2. trvalý problém mnoha podniků = ______________________________

   3. přistupovat k problému = ________________________________

   4. pět základních sil mající vliv konkurenční pozici společnosti =
   _____________________________

   5. hlavní distribuční řetězec = _____________________________

   6. mít manévrovací prostor = ______________________________

   

   TASK 2 Complete the gaps with the words you hear:

   

   In practice, Porter´s theory is very helpful because it suggests a number of ways that
   businesses can build barriers to 1. ___________________________________________ direct
   competition. Among these, there are four which I think are particularly important: 2.
   _____________________ – making your product or service unique; 3.____________________– getting
   a cost advantage 4. ______ your competition; distribution – having a network which gives you
   access to markets; and 5.___________________ – making it prohibitively expensive for your
   customers to 6. _________________ product or service.

   

   

   COURSEBOOK,  p. 105; LISTENING

   

   

   TASK 1 Translate:

   1. domácí/národní výrobce motorů do motocyklů = ____________________________________

   2. malý motor projektovaný tak, aby byl vhodný pro kola = ____________________________

   3. řada revolučních automobilů = __________________________________________

   4. doslova vzít automobilový trh útokem = ________________________________________

   

   TASK 2 Complete the gaps with the words you hear:

   One of their most 1. ________________________________  aircraft engines, and it 2.
   ________________________________________ we´ll see the arrival of commercial aircraft under
   the Honda name. A prototype, the Honda Jet, has already flown and with 441 subsidiaries
   supporting the company´s efforts around the world, Honda represents a
   3.___________________________________________. So the sky is certainly no limit for them.