Materiál na 4.3. 2008

   COURSEBOOK,  p. 80; LISTENING

   

   TASK Complete the text with the words and phrases you hear:

   

   BH: Yeah, it´s been a very good year for us. But it took some time to get to this point,
   although I guess I knew we could do it. It´s profit that drives me. I know I said I love great
   clothes 1. ______________, but what your first priority has to be is making money, you know
   what I mean. That is the key to success 2.______________________.

   Int.: Can you relax 3. ____________ you´ve established the brand?

   BH: 4.__________________ . In my business you have to keep 5.____________________ , investing
   in design and marketing, and hope you get noticed by the best retail outlets. There is so much
   competition 6. _______________ and they´re all cutting costs in a very price-sensitive market.
   But it isn´t being the cheapest 7.___________ . What keeps me one step ahead is knowing where
   to cut costs and where to invest.

   Int.: And what is the next investment?

   BH: Well, I´m proud to say we´re planning to launch our first environmental product line this
   year, a T-shirt line made from 100% grown-in-the-USA 8. ___________________. There is a huge
   market for that kind of environmentally friendly product.

   Int.: That sounds like an interesting development.

   BH: Yes, but I may not 9. _____________________ – I´m thinking of 10. ___________________  as
   a venture capitalist, or rather a business angel. It´s the excitement you get at the beginning
   of a venture 11.________________ . And I prefer the image  of angel because that would mean
   being more involved than just a venture capitalist, you know, and it´s the hands-on part that
   really interests me.

   

   WORKBOOK,  p. 39; LISTENING

   

        TASK Complete the text with the words/phrases that best fits the context of the listening
        exercise.

   

   1. Steve Walker is going to talk about ____________________ (4 words) in his career.

   2. ART provides loans at commercial rates to businesses and enterprises that have been
   _________________________________________ (4 words)from conventional sources.

   3. This model __________________________ (4 words) by other finance institutions.

   4. A lot of people worry that they _______________________________________ (6 words) if they
   ask for help.

   5. So, if I have a problem or am concerned about a  ________________________ (4 words), I can
   ask them for guidance.

   6. Always be open to new ideas and don´t be afraid to turn to someone outside of your field.
   It gives you a different viewpoint and lets you see the situation _________________________ (4
   words).

   7. Our remit is to encourage enterprise to _________________ (1 word) ; ________________ (1
   word) lending money we want to help our borrowers to ________________ (1 word).

   8. I made a mistake during the early stages of ART when I was trying to __________________ (2
   words). I planned to have 50,000 flyers _____________________________ (4 words) the service.
   My idea was to distribute 10,000 of them and I thought it would be a good idea to
   _________________________________ (4 words) a magazine that went out to all the wealthy homes
   within the area.

   9. If I _____________________________ ( 4 words) people more knowleadgeable in this field than
   myself, I _________________________ (5 words) a lot better and hopefully gained a
   ___________________ (2 words).

   10. So my worst decision also _________________ (2 words) my best decision.

   11. The worst thing you can do in business is to _____________________ (4 words) new ideas and
   interpretations of a problem or idea.