Materiál na 8.4. 08

   WORKBOOK, LISTENING; p. 50

   

   TASK Complete the phrases with the words and phrases you hear:

   R: Indeed, many people now spend as much time surfing the web as they do with television,
   magazines or newspapers, but 1. _________________________ product and price information
   suddenly available, consumers are unlikely ever to become 2.___________________ . Tastes and
   fashions will differ. Brands are likely to remain popular.  But 3. _________________ are
   weakening. A slip or a delay can cost a firm dearly and 4. ___________________________. This i
   show Apple´s iPod 5. _____________________________ the market leadership in portable music
   device.

   P: I see, but many firms do not yet seem aware of the 6. ______________________________.

   R: Well, there are some businesses that 7.________________________________________, and been
   rewarded for it. Dell has by-passed retailers and used direct  sales to become the world´s top
   supplier of personal computers. The web is also transforming the travel business, giving
   consumers the power to book flights, hotels and cars directly. And it has allowed hundreds of
   thousands of small businesses, from mom-and-pop stores to 8. _______________________on eBay,
   to reach a global market.

   P: Of course, and internet search firms such as Google, Yahoo! And MSN are now 9.
   _________________________________________ offer more localised services.

   R: That´s right. A service that consumers are sure to 10.___________________. 11.
   _____________________ , consumers will be able to find a local store and check the offers from
   nearby outlets even as they 12._________________________. Or listen to a salesman.   

   

   To snap up = popadnout co, skočit po čem, prát s o co

   To snatch sth from sb = urvat co komu, uchvátit co od koho 

   

   WORKBOOK, READING; p. 51

   

   1. What sort of behaviour has recently become  fashionable among bosses in the computer
   industry?

   2. In which particular instance was this behaviour particularly surprising and why? What is
   this instance of compared to?

   3. Will the described act of friendliness get reflected in the actual cooperation between the
   two companies?

   4. What statement of Mr Jobs came as a surprise?

   5. What reasons does Mr Jobs give for quitting his cooperation with IBM and turning to Intel
   instead?

   6. The termination of cooperation between IBM and Apple will mean serious problems for IBM.
   T/F

   7. The contract with Apple will bring substantial profits to Intel and will dramatically
   increase their revenue. T/F

   8. Why is the above change risky for Apple?

   9. How would interpret the main message which comes out of the new deal between Apple and
   Intel?

   

   CONJUCTIONS

   Choose the right alternative:

   1 I´ll try to be on time but don´t worry if/when I´m late.

   2 Don´t throw that bag away. If/When you don´t want it, I´ll have it.

   3 I hope I´ll be able to come to the party, but I´ll let you know if/unless I can´t.

   4 I don´t want to be disturbed, so don´t phone me if/unless it´s something important.

   5 Please sign the contract if/unless you are happy with the conditions.

   6 I like travelling by sea as long as/unless it´s not rough.

   7 You might not remember the name of the hotel, so write it down if/in case you forget it.

   8 It´s not cold now but take your coat with you if/ in case it gets colder later.

   9 The television is always on, even if / if nobody is watching it.

   10 We´re not very close friends despite/although we´ve known each other a long time.

   11 We´re not very close friends despite/although knowing each other a long time.