Review Test PJI2A Intelligent Business: Unit 8 – Brands +------------------------------------------------------------------------+ |Name: | |------------------------------------------------------------------------| |Teacher: | TOTAL | | |--------------------------------------------| | MARK | | Number of points (max. 100 points) |(60 points to pass)| | |--------------------------------------------+-------------------+-------| |I. Listening: | |III. Grammar: | | | | |----------------+-----+----------------+----| | | |II. Vocabulary: | |IV. Translation:| | | | +------------------------------------------------------------------------+ +-----------------------------------------------------------------------------------+ | | | | | | |I. Listening: (max. 20 points) | | points | |-----------------------------------------------------------------------------------| | | | | | ------------------------ | +-----------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------+ | | | | | | |II. Vocabulary: (max. 34 points) points | |--------------------------------------------------------------------------------------------| |A. Translate the following expressions into English: | | (2 points each) | | | | | | | |padělané výrobky oslabující značku (výrobku) – _____________________________________ | | | |dosáhnout u zákazníků věrnost značce – _________________________________________ | | | |uvážlivě se vyhnout nadměrné publicitě (výrobku) – __________________________________ | | | |čelit značně velkým výzvám v umění jednat s lidmi – ________________________________ | | | |vybudovat si renomé za renovaci (vylepšení) zboží – __________________________________ | | | |odlišit oděvy na zakázku od konfekce – __________________________________________ | | | |úspěšně na sebe neupozorňovat jako firma – ______________________________________ | | | |ztrátové středně velké firmy jdoucí ke dnu – _______________________________________ | | | | | | | |B. Write expressions the following definitions refer to: | | (2 points each) | | | |1. using a successful brand name to sell new types of products; a new product that is| |sold using an existing brand name: | | | | | | | |2. the act of making changes to the form of something in order to improve its | |appearance, how efficiently it works, etc.: | | | | | | | |C. Complete the sentence with one of the following phrases; translate the selected phrase | |into Czech: (2 points each) | | | | CLIENT BASE, PRICE, CUSTOMERS, | | | | LOLLIPOPS, PURVEYORS, ACCOLADE | | | |1. Guccio Gucci deserved at least one _____________________ for building his | |successful company. | | | | In Czech: _____________________________________ | | | | | | | |2. We have to fight against the diminishing of our ______________________________. | | | | In Czech: _____________________________________ | | | | | | | |3. None of our _____________________ was accused of contractual failure. | | | | In Czech: _____________________________________ | | | | | | | |D. Complete the sentences with correct forms of the following verbs; some verbs are not | |used: (1 point each) | | | | STREAMLINE – DETRACT – EXPAND – ANTICIPATE | | | | REVIVE – REINFORCE – SUSTAIN – CONVEY | | | |1. IBM has decided _________________________ the idea of producing colorful laptops. | | | |2. The message _________________________ to the public through mass media. | | | |3. In my opinion, potential conflicts should always _________________________, if | |possible. | | | |4. Celebrity endorsement should _________________________ our main message in the | |campaign. | | | | | | | |E. Complete each sentence with a word made from the word given in brackets. | | (1 point each) | | | | | | | |1. We came ___________________________ to the theater – the performance had already | |started. (LATE) | | | |2. The ___________________________ of our products is accompanied with an identifier.| |(SIGN) | | | |3. Retailers ___________________________ prefer checking their brand effectiveness. | |(INCREASE) | | | |4. The company wants to ___________________________ its production overseas. (SOURCE)| +--------------------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------------------------------------------------------+ | | | | | | |III. Grammar: (max. 30 points) points | |--------------------------------------------------------------------------------------------------------------------------------------------| |A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each) | | | | | | | |1. The management has approved ________ all our suggestions. | | | |2. Bad news concerning the firm will result ________ the decrease in sales. | | | |3. Brand extension can detract ________ your exclusivity image. | | | |4. The new logo conjures ________ the idea of a strong and wealthy firm. | | | |5. Coca-Cola is the biggest rival ________ Pepsi. | | | |6. A few years ago the market was crowded ________ small firms. | | | |B. Rewrite the sentences with the given words so that they mean the same as the original ones: (3 points each) | | | |1. The taste of the soup was great although its appearance was quite bad. | | | |The soup tasted ___________________ although it looked ________________________. | | | |2. The successful promotion of this product caused that people started buying it. | | | |The _____________________________________ product started being bought by people. | | | |3. We have had a very friendly talk. | | | |We talked _______________________________________________________________. | | | |C. Put the VERBS and other words in brackets into their correct forms, add prepositions, particles or | | | | auxiliary verbs if necessary. You may need to use the passive forms of the verbs: (1 point each) | | | |Hugo Boss ____________________________________ (decide, risk, launch) a new advertising campaign recently. There was no point | |____________________ (wait) it because the competitors were likely ____________________________________ (make, attempt, attack) HB’s | |position on the market. And they could ____________________ ___________________ (succeed, threaten) HB by using celebrity endorsement. | |D’Orsay, for example, ____________________________________ (look forward, cooperate) Jennifer Lopez, who is going to be their main star. | |Although JLo _______ _________________________ (lately, deny, use) as the brand-attraction, rumours still spread. Other companies | |_______________________________ (even, try, tarnish) the reputation of HB. It is obvious that HB always _______________________ (object, | |use) such techniques but it is not always possible ________________________________ (expect, competitors, behave) in a fair way. | | | |D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4. | | | | | | (2 points each) | | | |1. I think your speech was _________________. | | | | A: extremely dramatical B: extremely dramatic | | | | C: made extremely dramatically D: made extremely dramaticly | | | |2. The teacher was very _____________ and the students were _____________. | | | | A: confusing ... boring B: confused ... bored | | | | C: boring ... bored D: bored ... depressing | | | |3. The idea which came too _____________ seems _____________. | | | | A: late ... silly B: lately ... interesting | | | | C: soon ... lovely D: fast ... well | +--------------------------------------------------------------------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------+ | | | | | | |IV. Translation: (max. 16 points) points | |--------------------------------------------------------------------------------------------| |Translate the following sentences into | |English: (8 points | |each) | | | | | | | |Hlavní příčiny neúspěchu firem v podnikání zahrnují slabou cenovou politiku, příliš mnoho | |rozmanitých výrobků nebo poskytování licencí příliš mnoha obchodníkům; na druhou stranu může| |vysoké povědomí o identitě značky udělat zázraky. | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | |_________________________________________________________________________ | | | | | | | |Vytrvalý růst cen elektřiny a rostoucí mzdové náklady nutí firmy snižovat výrobu nebo ji | |přesunovat do zahraničí, protože pokud chtějí masoví producenti přežít, nemohou si dovolit | |mít přetrvávající ztrátu. | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | |_________________________________________________________________________ | | | | | +--------------------------------------------------------------------------------------------+