TASK Complete the gaps with the words created from the words in brackets; one word per gap.

   

   U8

   1. Gucci took note of this _____________ and expanded______________ , opening stores in
   ________________ locations. (POPULAR, AGGRESSION, GLAMOUR)

   2. He concentrated on producing ______________ high-quality products. (FABLE)

   3. He managed to integrate ____________ advertising and communication campaigns. (LABOUR)

   4. Once part of Six Continents, InterContinental ________________ in April 2003. (MERGE)

   5. Prada has parted company with Helmit Lang after persistent_____________. (LOSE)

   6. The effect can be______________. (DEVASTATE)

   7. This is another _____________ brand. (LOSE – MAKE)

   8. The main cause of the mass market´s  troubles is ____________ from overseas. (COMPETE)

   9. The Fédération Française de la Couture is France´s main fashion____________. (ASSOCIATE)

   

   

   

   U9

   1. Business angels give _______________ advice. (ENTERPRISE)

   2. It is important to make______________  _____________. (ETHICS, INVEST)

   3. He __________________ increased the risks, ______________ accounts and lost a staggering
   total of -L-208m. (SYSTEM, FALSE)

   4. His companies are very_______________  . (INNOVATION)

   5. _______________ finance applies _________________ insights to economics. (BEHAVE,
   PSYCHOLOGY)

   6. People put a lot of _______________ on what they have experienced __________________.
   (EMPHASIZE, SELF)

   7. Fear of ________________  is another strong human characteristic. (FAIL)

   8. People spend ________________  too much time on small decisions and not enough on big ones.
   (PROPORTION)

   9. Regretting past decisions also colours people´s ____________ of the future.  (PERCEIVE)

   10. Governments face a whole range of __________  ____________ pressures. (CONFLICT, POLITICS)

   11. Blue-chip shares will almost certainly pay a _____________ of 4% even in poor economic
   conditions. (MINIMIZE)

   12. Art is _________________ overvalued and the industry is ´__________________ for assessing
   value __________________. (FREQUENCY, not FAMOUS, not ACCURATE)

   13. It has been sold for an ________________ of the original price. (EIGHT)

   14. What does he say about ______________________ friendly products? (ENVIRONMENT)