LISTENING p. 132 TASK Complete the gaps with the most suitable words. Managing director admits he 1. ___________________ (4 words) the falling market share. He failed to 2. _____________________________ ( 7 words) competition. When the department store had done 3. _________________________ (3 words) it was a 4. _______________ (1 word) for them. Now they have a policy of excellent customer service. They aim to make shopping a pleasant experience. The consultant asks about the director´s 5. ______________ (1 word). The director says they are thinking of 6. ______________ (3 words) the hypermarket or possibly trying to compete with them. That´s where the consultant would 7. ______________ (2 words). They need his advice on the best 8. _______________ ion (3 words). The consultant says his job generally is to 9. __________ (1 + 3 words) what seems to be a disadvantage _____________________ and make it an advantage. LISTENING, workbook p. 60 TASK Complete the gaps with the words you hear: During the summer of 2004, Nokia, the world´s largest maker of mobile phones, suddenly found itself 1. ____________________ (3 words). Its market share in the first three months of the year had fallen to 28.9% 2. ____________________ (3 words) 35% for years. The firm cut prices, but that was only a short-term fix; it then set about addressing the 3. __________________ (2 words). The unveiling of its latest batch of handsets provided 4. _______________ (2 words) that Nokia has changed its ways. Nokia´s Word had two main cause: 5. _________________ (1 word) products which failed to address consumers´ enthusiasm for “clamshell“ or “flip-phone“ camera-phones and highlighted Nokia´s loss of leadership in design; and the company´s 6. _____________ (1 word) to produce 7. _________________(1 word) versions for mobile operators. Many operators have been turning to specialist “original design manufacturers“, or ODMs, mostly based in Taiwan, to supply custom handsets. These are often sold by operators under their own brands, to help differentiate themselves. So the seven new handsets launched by Nokia a year later were 8. ___________ (1 word). Four were “9. slider“ (1 word) designs, in which the keypad can be hidden under the display, and two were clamshells. What´s encouraging is to see Nokia 10. ____________ (1+1 words) the “not-invented-here“ ______________ and becoming a fast follower – this is the best new batch of handsets the firm has produced for four years. This follows the 11. ______________ (1 word) in April of a new line of high-end handsets, the most advanced 12. ______________ (2 words), the N91, includes iPod-style music playback from a tiny hard disk. Meanwhile, Nokia has also changed its 13. ___________________ (3 words). As well as offering to modify the software on its phones to suit particular operators, it has started to offer custom handsets. The first is being made for China Mobile, with others to follow soon. And 14. ___________________ (3 words) reluctant to outsource manufacturing, Nokia has started to use ODMs, as its rivals do, to 15. ________________________ (3 words) in its product line. The firm has become more open-minded, more flexible. Challenges remain, however. 16. _______________ (3 words) in the last three months of 2004, Nokia had a weaker frist quarter this year, 17. ________________ (3 words) poor sales in the USA, where many network operators use CDMA technology rather than the GSM technology used in Europe. Nokia 18. ______________________ (5 words) a deal to buy advanced CDMA handsets from SK Teletech, a South Korean manufacturer, for resale under its own brand. This would 19. ____________________ (4 words) in the US, but also be 20. _________________ (2 words) that Nokia´s own CDMA products are not 21_________________________ (3 words). Nokia says no such deal exists, but that may simply mean that no deal has been done yet. 22. _____________ (2 words), it is clear that Nokia has changed its ways. The company has been licensed email and media-playback protocols form Microsoft, its arch-rival in the field of smartphones – something that would have been 23. ________________ (1 word) a year ago. Nokia is so 24. __________________________ (5 words), it would seem, that nothing is 25. ________________ (1 word). READING, workbook p. 62 EXTRACT 1 TASK Find the words in the text defined by the following: 1. ____________ = a situation that causes problems for you, or that annoys you very much: I hate to cause you any ____________ – are you sure it’s OK? 2. _____________ = a problem that is likely to happen in a particular situation She was well aware of the potential ___________ of running a business. avoid a__________ : Her advice helped me avoid some of the common____________. 3. ________________ = to help someone or something to be very successful or to cause them to fail completely They have the ability to ________________a new star. 4. ____________ = generally considered to be honest and reliable 5. ____________ = a state when you are calm and have no worries 6. __________ = to use something that you have gradually gained or saved As an actor, you often __________ your own life experiences. Your body ________ its reserves of fat during the times when you are fasting. 7. _____________ = an upright frame that a person or horse must jump over during a race; one of several problems you must solve before you can do something successfully 8. _____________ = to experience or deal with something, especially a problem; to meet someone or see something for the first time 9. _______________ = to make or change something especially for a particular person or purpose 10. ______________ = relating to people’s homes and family life; relating to the country being talked about and not other countries. 11. _____________ = a) to last for a particular period of time, especially a long period His career __________ half a century. b) to cover or cross an area completely: Our business _________ the globe. 2a. if a bridge _______ an area of water, it crosses it Little grey bridges _________ the canals. EXTRACT 2 TASK Find the words in the text defined by the following: Par 1 1. ________________ = evidence that something exists or is true; legal: a will; Bible: Old and New ______________ 2. ____________ = not connected to or influenced by one particular person or group Judges need to be _________. 3. __________ = to calculate future amount, to plan 4. ___________ = a sign that something will happen, is true, or exists; sign 5. _____________ = the large amount of time and effort that someone spends on something; The project has been a success, thanks to the ___________ of all of our staff. a statement at the beginning of something such as a book or song that tells people it has been written for a person you love or admire Par 2 1. ____________ = the person, thing, time etc in question is the one you are talking about at the present time Par 3 1. ____________ = the satisfactory state that someone or something should be in, that involves such things as being happy, healthy, and safe, and having enough money 2. _______________ = to include a lot of people or things; to include or surround an area completely 3. _____________________ = situations where you can pay less tax than usual Par 4 1. ___________________________ = to pretend a problem doesn´t exist 2. ______________________ = to stop being concerned about a problem 3. ________________ = special words and phrases that are only understood by people who do the same kind of work. This word usually shows that you dislike this type of language 4. _________________ = an official rule that controls the way things are done; control of an activity, process, or industry by official rules