Would you mind telling me _____________________________________________?

What’s the best thing about _____________________________________________?

When did you last _____________________________________________?

Do you consider yourself _____________________________________________?

How long have you _____________________________________________?

When do you suppose _____________________________________________?

Do you think you’ll ever _____________________________________________?

Do you have any idea _____________________________________________?

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Unit 8 - BRANDS

1 ________________ = a type of product or group of products sold using a particular name, which is
often the name of the company that produces them

2 ________________ = having a label or name that shows it is made by a particular company, usually
a well-known one

3 ________________ = a product or group of products that a shop/store sells with its own name on
rather than the name of the company that produced them

4 ________________ = the name or type of a machine, piece of equipment, etc. that is made by a
particular company (usually about cars or electrical goods)

5 ________________ = a person at a company who is in charge of developing and selling a particular
group of products

6 ________________ = the ideas people have about a brand

7 ________________ = the qualities of a brand which make it different from other brands

8 ________________ = produced as a standard type of product, that does not have a brand name or is
not protected by a trademark

9 _______________________________ = how much people recognize a brand


My name’s Tomas. I’m Portuguese, and I’ve been (1) ________________ __________________ for Woof dog
food for the whole of Portugal and Spain since I left business school last summer. The Woof (2)
_______________ is owned by a big international group. The market for pet food in Portugal and
Spain is growing very fast, as more and more people own dogs and cats, and we’re trying to increase
(3) _________________ ________________ of Woof through TV commercials and hoardings in the street.
Research shows that people have very positive ideas about it: it has a very positive (4)
__________________ __________________. But the supermarkets have their (5) _________________
__________________ dog food, usually sold cheaper than our product, which is a problem. There are
even (6) ________________ ___________________ sold just under the name “dog food”. We have to
persuade people that it’s worth paying a bit more for a (7) ___________ product like Woof, which is
far better, of course.


                                                          (from Business Vocabulary in Use)