Unit 8 - Revision

Language

1 Complete the sentences with the correct forms of the words below.

PRESTIGIOUS     FINE (2x)     RESPONSIBLE     EXTREME     AGGRESSIVE

1    Domenico De Sole was _______________ for the business end of Gucci.

2    We’ve been _______________ expanding the range available.

3    He’s received as many ______________ accolades as his competitors.

4    The sons succeeded _____________ well in a tough market.

5    All our jewels are ___________ crafted by the world’s ____________ craftsmen.


Vocabulary

1 Which word is the odd one out?

1    provider, supplier, purveyor, consumer

2    stores, cash, points of sale, outlets

3    demolition, renovation, revamp, improvement

4    elegant, beautiful, plain, attractive

5    strategy, minutes, plan, scheme


2 Complete the sentences with correct prepositions and particles.

1    The company concentrated __________ its core markets.

2    I referred __________ this problem in my last letter…

3    This fall was a result __________ a general slowing down of consumer spending.

4    Our investment resulted __________ sustained growth.

6    The brand conjures ___________ an image of luxury.

7    They benefited ___________ the change in tax laws.


3 Write in the missing words that collocate with ‘brand’.

1    Brand i__________ is how consumers recognise it.

2    G__________ brands can cross geographical and cultural boundaries.

3    The brand m__________’s job is to establish it and increase brand a_____________.

4    Using an established brand name on a number of products is brand e____________.

5    Overexposure can damage the exclusive appeal of l____________ brands.