A. Complete the sentences with correct forms of the following verbs; some verbs are not used:

CONVEY, ENDORSE, STREAMLINE, REVAMP, CONSIST, SCRAP, REPEL, DECLINE, DEPICT, REPOSITION
 1. The parent company intend _________ the brand as sportswear, rather than fashion.
 2. We need _________ the production process.
 3. He is _________ the company’s web page.
 4. The fabric has been treated _________ water.
 5. Plans for a new staff restaurant have _________.


B.  Complete each sentence with a word made from the word given in brackets.

1. It is becoming _________ clear that this problem will not be easily solved. (INCREASE)

2. Her face _________ when she heard the news. (WHITE)

3. She was a model of _________ and honesty. (SOBER)

4. The floor of the warehouse had to be _________. (FORCE)

5. How is the brand _________ checked? (EFFECT)


C. Fill in the gaps with a suitable preposition or adverbial, if necessary:

1. That smell always conjures ___ memories of holidays in France.

2. We should not allow her personal difficulties to detract ___ her public achievements.

3. Gucci stands ___ more than just fine quality shoes or suits.

4. He is currently engaged ___ a dispute with his former business partner.

5. This design appeals strongly ___ the Japanese consumer.


D. Translate the following expressions into English:

1.    vyhnout se nadměrné publicitě

2.    padělané výrobky

3.    oslabovat exklusivitu značky

4.    udržovat si nízkou publicitu

5.    poskvrnit pověst firmy

6.    zavedená značka

7.    rozlišující faktor pokud jde o konkurenci

8.    ztratit kontrolu nad cenovou politikou

9.    záviset na vyloučení většiny výrobků

10. ztratit důvěryhodnost

11. zaplavit trh padělky