Materiál na 18.3. 09

LISTENING 9.4., p. 85



TASK Complete the gaps with the words you hear:

It´s clear from the feedback that I got from our customers that we have a problem with our brand
image. They see us as 1.__________________. What´s more, they say that our catalogues are
unattractive and they feel just, well, 2. _____________________ by the number of products we offer.
There could be a 3. ______________________ reducing the range of products. Let´s face it, we have a
lot of lines that really aren´t great 4.________________ . We could 5. _______________________ many
items, as well, by producing more global and, uf, fewer regional products. As you can also see in
my report, our customers often complain about the poor quality of our products and they say there´s
a lack of interesting new lines. Then we have what our sales reps 6.__________________. I really
discovered 7. _____________ the types of obstacles our reps 8._______________ – and I´m talking
about very basic things like, uh, not being able to 9. ____________ popular items and not receiving
the correct items ordered. We definitely have to work on our 10. ______________________ and
distribution systems. And our ordering procedures are as oldfashioned as our image! I mean what´s
with those 40-page order forms you gotta 11. ____________________ and mail to the office? Our own
estimates show that orders aren´t properly filled 30% of the time! It makes it difficult for agents
to increase their sales, and, uh, 12. _______________________ and for us to, uh, keep our reps. For
me, recruiting and retaining sales reps has got to be a priority. Now, I´d appreciate your feedback
on my 13. _____________________-….