REVIEW TEST
PJI1A
IB: Unit 8
Name:
Teacher:
Number of points (max. 100 points)
TOTAL
(60 points to pass)
MARK
I. Listening: III. Grammar:
II. Vocabulary: IV. Translation:
I. Listening: (max. 20 points) points
------------------------
II. Vocabulary: (max. 34 points) points
A. Translate the following expressions into English: (2 points each)
Prodávat prostřednictvím přímo řízených prodejen ­ to sell through directly operated stores
Dosáhnout zamýšleného cíle ­ to reach the intended target
Dodavatel vysoce módního a luxusního zboží ­ a purveyor of high-fashion and luxury goods
být překvapivě dobrý v budování značky ­ to be surprisingly good at building a brand
profitovat z chytře navrženého loga ­ to benefit from a cleverly designed logo
navrhnout neuvěřitelně jednoduché řešení ­ to propose/come up with an incredibly simple solution
vybírat maloobchodníky uvážlivěji ­ to choose/select retailers more judiciously
převést hotely na investiční fondy s nemovitostmi ­ to transfer hotels into real estate investment
trusts
B. Write expressions the following definitions refer to: (2 points each)
1. a place where people work for low wages in poor conditions: sweatshop
2. a name, symbol or design that a company uses for its products and that cannot be
used by anyone else: trademark
C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each)
ELITE- BRAND AWARENESS ­ DOWNMARKET­ UPMARKET ­ BRICKS AND
MORTAR ­ CONGLOMERATE ­ FRANCHISE ­ CORPORATE IDENTITY
1. Mc Donald is a typical example of a company operating under franchise
In Czech: franšíza, podnik s licencí
2. With such a big bonus we can afford to eat in upmarket restaurants.
In Czech: výběrový
3. After the aggressive advertising campaign brand awareness is sure to increase
significantly.
In Czech: povědomí o značce
D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each)
REVAMP ­ ENDORSE­ PERCEIVE ­ REPOSITION CONDUCT
­ STAND FOR ­ AFFECT ­ GENERATE - RESULT
1. How would you cope with unemployment and the resulting loss of income?
2. They repositioned the brand by placing easy recipes on each package.
3. The program would generate a lot of new jobs.
4. Is it really necessary to conduct experiment on animals?
E. Complete each sentence with a word made from the word given in brackets. (1 point each)
1. Despite her persistent efforts, the government never let her see the documents.
(PERSIST)
2. Marketing techniques are becoming increasingly sophisticated. (INCREASE)
3. Computer changed the workplace dramatically. (DRAMA)
4. Designer clothes are not a passport to instant glamour. (GLAMOROUS)
5. The identity of the writer is still unknown. (IDENTIFY)
III. Grammar: (max. 30 points) points
A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each)
1. The figures refer to our sales in Europe.
2. This is an example of a poor decision that resulted in the bankruptcy of the company.
3. Pensions will be increased in line with inflation.
4. Happiness does not consist in how many possessions you own.
5. Do you know what ATM stands for?
6. The President is very popular with young voters.
B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each)
1. There has been a slow recovery in sales over the past 6 months.
Sales have been recovering slowly over the past six months
2. Energy prices will probably drop considerably.
There will probably be a considerable drop in energy prices.
3. Customer loyalty has fallen so much that the top managers are rather nervous.
There has been such a big fall in customer loyalty that the top managers are rather
nervous.
C. Fill the gaps with the appropriate form of the verbs in brackets. Add prepositions if necessary: (1 point each)
1. I am really not a brand-conscious person. Why to spend huge amounts of money on hugely
expensive (huge, expensive) goods only to find out that they were made in the same factory as
low-priced (low, price) goods from a department store? I must admit, though, that some
models are really good-looking (real, good, look) and I also like reading lifestyle magazines
with pictures of luxuriously furnished (luxury, furnish) flats.
2. What I do understand is the ambition to study at a highly prestigious (high, prestige)
university. It is truly admirable (true, admire) how much students are aware of the
increasingly important (increase, important) role of good education in today's rapidly
developing (rapid, develop) environment.
D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 ­ 4.
(2 points each)
1. KFC is _______________ fast food restaurant chain in the world.
A: the biggest B: far more successful
C: by far the most expensive D: fairly successful
2. If A costs  25 and B costs  26, their prices are _____________________.
A: rather the same B: virtually the same
C: only slightly different D: just the same
3. He earns $ 15000 p.a., she earns $ 28000 p.a. She earns ____________________
A: by far the most money B: more than twice as much as him
C: nearly as much money as him D: slightly less than twice his salary
IV. Translation: (max. 16 points) points
Translate the following sentences into English: (8 points each)
Existence padělaných výrobků vede nevyhnutelně k oslabování značky, stejně jako podcenění
důležitosti stanovení nejlepší ceny, která je klíčovým faktorem pro umístění výrobku na trh.
Účinnost značky se nejlépe zjišťuje provedením tzv. optického auditu.
The existence of counterfeit products inevitably leads to weakening of a brand, just like
underestimating the importance of setting/fixing the right price which is a key factor
for positioning the product on the market. The effectiveness of the brand is best found
out by carrying out a visual audit.
Podle nedávno publikované studie je jen málo společností v oděvním průmyslu ziskových;
daleko více jich je ztrátových, obzvláště výrobci luxusního zboží. Středně velké podniky buď
bankrotují, slučují se nebo zefektivňují svůj provoz snižováním nákladů a počtu zaměstnanců.
According to a recently published study only a few companies in rag trade are
profitable; much more of them are loss-making, particularly luxury-goods producers.
Medium-sized companies either go bankrupt, merge or streamline their operations by
cutting costs and (the number of ) staff.
REVIEW TEST
PJI1A
IB: Unit 8
Name:
Teacher:
Number of points (max. 100 points)
TOTAL
(60 points to pass)
MARK
I. Listening: III. Grammar:
II. Vocabulary: IV. Translation:
I. Listening: (max. 20 points) points
------------------------
II. Vocabulary: (max. 34 points) points
A. Translate the following expressions into English: (2 points each)
Prodávat prostřednictvím přímo řízených prodejen ­ ___________________________________
Dosáhnout zamýšleného cíle ­ ______________________________________________________
Dodavatel vysoce módního a luxusního zboží ­ ____________________________________________
být překvapivě dobrý v budování značky ­ _______________________________________
profitovat z chytře navrženého loga ­ ___________________________________________
navrhnout neuvěřitelně jednoduché řešení ­ _______________________________________
vybírat maloobchodníky uvážlivěji ­ ____________________________________________
převést hotely na investiční fondy s nemovitostmi ­ _________________________________
B. Write expressions the following definitions refer to: (2 points each)
1. a place where people work for low wages in poor conditions:
2. a name, symbol or design that a company uses for its products and that cannot be
used by anyone else:
C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each)
ELITE- BRAND AWARENESS ­ DOWNMARKET­ UPMARKET ­ BRICKS AND
MORTAR ­ CONGLOMERATE ­ FRANCHISE ­ CORPORATE IDENTITY
1. Mc Donald is a typical example of a company operating under ______________
In Czech:_______________________
2. With such a big bonus we can afford to eat in ________________ restaurants.
In Czech: ______________
3. After the aggressive advertising campaign ______________ is sure to increase significantly.
In Czech: ___________________
D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each)
REVAMP ­ ENDORSE­ PERCEIVE ­ REPOSITION CONDUCT
­ STAND FOR ­ AFFECT ­ GENERATE - RESULT
1. How would you cope with unemployment and the _______________ loss of income?
2. They _________________ the brand by placing easy recipes on each package.
3. The program would ______________ a lot of new jobs.
4. Is it really necessary ________________ experiments on animals?
E. Complete each sentence with a word made from the word given in brackets. (1 point each)
1. Despite her ______________ efforts, the government never let her see the documents.
(PERSIST)
2. Marketing techniques are becoming ________________ sophisticated. (INCREASE)
3. Computer changed the workplace _______________. (DRAMA)
4. Designer clothes are not a passport to instant _________. (GLAMOROUS)
5. The ____________ of the writer is still unknown. (IDENTIFY)
III. Grammar: (max. 30 points) points
A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each)
1. The figures refer _____ our sales in Europe.
2. This is an example of a poor decision that resulted _____ the bankruptcy of the company.
3. Pensions will be increased _____ line with inflation.
4. Happiness does not consist _____ how many possessions you own.
5. Do you know what ATM stands_____?
6. The President is very popular _____ young voters.
B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each)
1. There has been a slow recovery in sales over the past 6 months.
Sales _______________________________________________
2. Energy prices will probably drop considerably.
There _______________________________________________.
3. Customer loyalty has fallen so much that the top managers are rather nervous.
There _________________________________________________ the top managers
are rather nervous.
C. Fill the gaps with the appropriate form of the verbs in brackets. Add prepositions if necessary: (1 point each)
1. I am really not a brand-conscious person. Why to spend huge amounts of money on
__________ __________(huge, expensive) goods only to find out that they were made in the
same factory as __________ (low, price) goods from a department store? I must admit,
though, that some models are ______ __________ (real, good, look) and I also like reading
lifestyle magazines with pictures of ____________ _____________ (luxury, furnish) flats.
2. What I do understand is the ambition to study at a _______ __________ (high, prestige)
university. It is ______ __________ (true, admire) how much students are aware of the
____________ ____________ (increase, important) role of good education in today's
_______ __________ (rapid, develop) environment.
D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 ­ 4.
(2 points each)
1. KFC is _______________ fast food restaurant chain in the world.
A: the biggest B: far more successful
C: by far the most expensive D: fairly successful
2. If A costs  25 and B costs  26, their prices are _____________________.
A: rather the same B: virtually the same
C: only slightly different D: just the same
3. He earns $ 15000 p.a., she earns $ 28000 p.a. She earns ____________________
A: by far the most money B: more than twice as much as him
C: nearly as much money as him D: slightly less than twice his salary
IV. Translation: (max. 16 points) points
Translate the following sentences into English: (8 points each)
Existence padělaných výrobků vede nevyhnutelně k oslabování značky, stejně jako podcenění
důležitosti stanovení nejlepší ceny, která je klíčovým faktorem pro umístění výrobku na trh.
Účinnost značky se nejlépe zjišťuje provedením tzv. optického auditu.
____________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Podle nedávno publikované studie je jen málo společností v oděvním průmyslu ziskových; daleko
více jich je ztrátových, obzvláště výrobci luxusního zboží. Středně velké podniky buď bankrotují,
slučují se nebo zefektivňují svůj provoz snižováním nákladů a počtu zaměstnanců.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________