Handout Unit 12


1. Career skills

1.  What three verbs go with the noun "price"?

2.  Steve says they are going to introduce ________________________________

     All the data will be ___________________________ at the head office.

     Martin asks when the system will be _______________________________________.

     Steve replies that he wants to have it up and ___________________________ in 2 months.

     They both agree to train the staff in _______________.

3. Greg says that Marta’s _________________ complain about______________________

Marta reacts angrily saying that they are ____________________ and asks Greg to keep things
______________________________.

Greg admits that they don’t see __________________ on that but claims action is needed.


2. Dilemma and Decision


The whole story shows how easy it is to ___________________ when a company enters a new market.

Having __________________ Thums Up, Coca-Cola believed that Indian customers would___________

to their brands. After several years of __________________________ and having realized that

Indian customers _____________________________ Thums Up, the brand was ____________________

and became the __________________________ cola in the continent.


3. Prepositions.

1. Until now, the company has been protected ________ outside competition.

2. Government regulations prevented foreign competitors ________ entering the market.

3. One director thinks that Thums Up has various advantages ________ western colas.

4. ________ addition to this, Thums Up appeals ________ the masculine audience.

5. She thinks that western brands will be backed _________ by massive publicity campaigns.

6. She suggests that the company diversifies ________ other sectors.

7. He thinks that Thums Up will not be able to survive ________ the long term.

8. It might also be possible ________ Thums Up to negotiate a contract to become an official
bottler


Unit 13


1. Career skills


1.   A wants to __________________________ eastern European markets.

      B says they have a ___________ in southern Europe and should ________________ their position
there.

      A is ready to ____________________ without B on the team

2.   An investor wants to ____________________ a company.

      He has already helped other companies to go public in the ________________sector

3.   A thinks the ___________ should be made to pay __________________ for their losses.

      B is worried that if they lose it will mean _______________________ for them

      C says that the bank made _______________ predictions, which caused the share price fall
______________.