REVISION C  KEY


7 Finance and banking


Vocabulary:

1. equity  2. interest  3. shareholder  4. an ATM  5. accounting  6. price  7. fixed

8. bankruptcy  9. assets  10. flow



Business skills:

1c  2f  3d  4e  5a  6b


Describing financial performance

1 consecutive quarter  2 net loss  3 reducing costs  4 the next four years  5 the same period last
year  6 higher steel costs  7 poor results  8 dragged CH shares down  9 recovery plan

10 recorded a profit



8 Consultants


Vocabulary:

1 expertise  2 reputable  3 consultancy/consulting  4 allocation  5 deliverables  6 proposal

7 achievable  8 recruitment/recruiting


Grammar: conditionals:

1b (2^nd)  2 e (3^rd)  3f (mixed: 2^nd and 3^rd)  4 a (1^st)  5 c (1^st)  6 d (1^st)


Writing: putting it in writing

1 correct  2 correct  3an  4 for  5 high  6 correct  7 within  8 pay  9 If/should  10 to   11
correct  12 correct



9 Strategy


Marketing strategies:

1 develop their products or services  2 integrating them both at an early stage  3 adapting their
products or services  4 downscaling their operations  5 more responsive and flexible


Reading: communication the brand

1 advertising  2 communicating  3 advertisements  4 innovative  5 brand  6 leveraging

7 differentiating  8 core values  9 creative  10 competitors


Vocabulary: strategy

1 market position  2 customers and suppliers  3 significant impact  4 entering the market

5 future competitor  6 change the rules  7 management systems  8 goals and objectives

9 planning systems  10  the same vision