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Adrianna, Nathan and Daniel
welcome U n the world of
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AVON???What it is?!
World's lider in cosmetics market offering their products in direct
sale
Few facts and some history
• The company operates in 150 countries all around the world
• Over 5 million consultants
• Very feminine©
• Established in USA in 1886 by a man(!!!)-David McConnel, door-to-door books saler
• First worker/consultant-P.F.E. Albee from Winchester stated in New Hampshire
Quality - first of all
• Recipes of cosmetics are work out in Suffern state of Nowy Jork
• Team of specialists- biologists, chemists, biochemists, pharmacologists
AVON in Poland
Two independent companies: ^>Avon Cosmetics Polska (1992)
■Avon Operations Polska-factory in Garwolin (1997)
AVON's offer
Cosmetics
Jewellery Women's underwear Products for kids Other gadgets
AVON'S way of advertising:
• Whispered advertising
• Catalogues
• Leaflets
• Pamohlets
• Internet webs
• Shopping on - line
• TV commercials
• Open days
• Community actions
Global strategy with regional
adaptation
Look of catalogues
Taiwan
China
Content of catalogues
RSA - Junes
catalogue 2007
Advertasing of catalogues in
Easter Europe
Movie
Russia
International Avon's face
Regional Avon's faces
• Poland
• Russia
• Italy
Turkey
Vietnam
Japan
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RSA
„trueglow" - promotion and advertisement in Eastern Europe
Poland
Magdalena Cielecka -actress
Slovakia, Czech Republic
Dara Rollns - singer
Hungary
Russia
Olga Budina - actress
KAMIlAHMfl 6/2007
Slovenia, Bulgaria, Macedonia, Serbia and
Men on the cover ;)
Mexico Equador Puerto Rico
Internet webs - standarized
but...
Common website of some countries
Argentina, Bolivia, Countries of Middle
Chile, Paraguay, America Urugwaj
• Bosnia , Croatia, Slovenia
• Bulgaria , Macedonia
• Finland, Lituania, Estonia, Lotvia, Moldavia, Romania
Promoting actions and advertisements in connection to
regional holidays
8th of March - Women's Day
Promotion actions and advertisement in connection to traditional holidays
Christmas / New Year
Community programs
AVON's fundation:
• Walk Around the World for Breast Cancer
• Emegency and Disaster Relief
• Speak Out Against Domestic Violence In Poland:
• Huge Live Campaign
• Entreprenuer Women
• Polish lady CAN!
WALK
AROUND the WO R L D for BREAST CANCER
Improving the lives
of women globally
Takes place since the year 2005
A series of events including charity concerts, conferences, workshops, marches,cross- country run, etc.
„Global connection Ribbon Tour"-
"Connection Ribbon" good things come to
those WH0VVALK
Emergency and Disaster
Relief
Idea of bringing help to the victims of natural disaster, terrorist attacks, etc.
„Avon Yellow Ribbon Pin" (since 2003)- for families injured or killed in Iraq;
Help for the victims of hurricane Cathrine, tsunami in Asia
Support for the families of victims of the WTC attack's
• Operates since 2004;
• Programme providing help for the victims violence in families;
• Activity in respect to increase awarness of the problem, financial assistance for the victims;
• Partner of the programme: Salma Hayek
Huge Campaign of Life-Breast Cancer Crusade
AVON
KONTfiA RAK PI E RS I
W I E L K A KAMPANIA Z Y C I A
Magdalena C ielecka zostala twarza, Avonu w Polsce. Aktorka swoinn wizerunkiern wspiera rmiedzy innyrmi dziatania w ramach Wielkiej Kampani i Zycia
Avon Kontra RakPiersi
'Campaign...' in the world'
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Ma^i Mac;
tov Kapidvo k tou MaaTou!
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Dankt» "ichön • Thank. Vnü ■ fi-*Jfl*£: ^ ■ &a?te - Finr. Fgj(apKTTL>tJjjf ■ fifi^ki i.ih    !M9M ■ frfarisi ■ Cnacitfio ■ Obr»g»ido • P^fc^jprm1 ■ Mpr; i
AVON
BREAST
CANCER CRUSADE
AVON
CRUZADA CONTflA
EL CANCER
EN LA MUJ E R
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Enterprenuer Women
• Contest organised in the years 2000-2005;
• Goal: promoting independent business activity of Polish women;
• Idea of competition was looking for and introducing to the society the women leading own companies
• Considered as the best example of actions promoting business women phenomena among the whole European countries
Polish lady CAN!
• First career fair for women in Poland;
• '(.. .)We couldn't be deaf for arriving information about the facts, that women need expertised support to develope their abilities and show that
Polish lady CAN'.. .(Angelika Rozyhska, Marketing Manager Avon Cosmetics Polska)
• '(...)We want to help our wonderful ladies in finding their own way in developing their own activity in profession and self- realization' (jacek
Dziekohski, Dyrektor Generalny, Avon Cosmetics Polska)
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THANK YOU FOR ATTENTION!!!
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