Handout Unit 12


1.  Questions about the article


1.  What does Steve Jobs do at Apple’s conference?

2.  What are main features of the products he presents there?

3.  What is the new corporate strategy he announced?

4.  What enabled him to take such a challenge?

5.  What’s the difference between the iPod and iPod Shuffle?

6.  What’s Apple’s main problem?

7.  What makes the Mac mini special?

8.  What are its two main advantages?

9.  What does Steve Jobs hope to achieve by this?

10. How do Volvo, Ferrari and Apple cooperate?

11. How does Microsoft reply to iTunes?

12. What shows that Mr. Jobs is cautious?


2. Vocabulary – match the terms with the definitions


1.     peripheral                         to give something such as an area of land or a right to a
country or person,

                                               especially when you are forced to

2.     unprecedented                  thinking carefully about something before doing it, in order
to avoid risk

3.     seamless                           able to be believed or
imagined

4.     fully-fledged                      instructions for a computer used especially to make
pictures on a website appear to move

5.     cede                                 completely developed, trained, or established

6.     stunning                            doing things or done according to the latest fashion
[= cool]:

7.     runaway                           a lack of energy and a feeling that you do not want to do
anything

8.     conceivable                       having continued or existed for a long time:

9.     hip                                    accepted by or involving most people in a society

10.   long-standing                     relating to selling goods to a particular small group of
people who have similar

                                               needs, interests etc

11.   revere                              a piece of equipment that is connected to a computer and
used with it

12.   niche                                the amount that something costs:

13.   inertia                               to respect and admire someone or something very much

14.   flash                                 happening very easily or quickly, and not able to be
controlled:

15.   mainstream                       made so smoothly that you cannot tell where one thing stops
and another begins

16.   shrewd                             well judged and likely to be
right

17.   circumspect                      extremely attractive or beautiful x very surprising or
shocking

18.   price tag                           never having happened before, or never having happened so
much


3. Expressions with “have”. Match the sentences in the left column with the replies in the right
column


1. I'm really tired.                                                                    a) No,
we're going to have a night in.

2. How was work?                                                                  b) No, he had a
rest in the afternoon.

3. I haven't seen you for a long time.                                        c) No, I usually have
a lie-in.

4. Do you and Carlos want to come to the cinema?                   d) They're having a family get
together.

5. What are Annie and Marc doing on Sunday?                         e) You should have an early
night tonight.

6. Did Jaime study all day?                                                       f) Oh, I had a
really busy day, non-stop meetings.

7. Do you get up early at the weekend?                                    g) I think he had a late
night.

8. Simon fell asleep at work today.                                           h) Why don't we have
a night out together soon?