Review Test PJI2A IB: Unit 8 Name: Teacher: TOTAL (60 points to pass) MARK Number of points (max. 100 points) I. Listening: III. Grammar: II. Vocabulary: IV. Translation: I. Listening: (max. 20 points) points ------------------------ II. Vocabulary: (max. 34 points) points A. Translate the following expressions into English: (2 points each) prodávat prostřednictvím přímo řízených prodejen – ___________________________________ dosáhnout zamýšleného cíle – ______________________________________________________ dodavatel vysoce módního a luxusního zboží – ____________________________________________ být překvapivě dobrý v budování značky – _______________________________________ profitovat z chytře navrženého loga – ___________________________________________ navrhnout neuvěřitelně jednoduché řešení – _______________________________________ vybírat maloobchodníky uvážlivěji – ____________________________________________ převést hotely na investiční fondy s nemovitostmi – _________________________________ B. Write expressions the following definitions refer to: (2 points each) 1. a place where people work for low wages in poor conditions: 2. a name, symbol or design that a company uses for its products and that cannot be used by anyone else: C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each) ELITE- BRAND AWARENESS – DOWNMARKET– UPMARKET – BRICKS AND MORTAR – CONGLOMERATE – FRANCHISE – CORPORATE IDENTITY 1. Mc Donald is a typical example of a company operating under ______________ In Czech:_______________________ 2. With such a big bonus we can afford to eat in ________________ restaurants. In Czech: ______________ 3. After the aggressive advertising campaign ______________ is sure to increase significantly. In Czech: ___________________ D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each) REVAMP – ENDORSE– PERCEIVE – REPOSITION – CONDUCT – STAND FOR – AFFECT – GENERATE - RESULT 1. How would you cope with unemployment and the _______________ loss of income? 2. They _________________ the brand by placing easy recipes on each package. 3. The program would ______________ a lot of new jobs. 4. Is it really necessary ________________ experiments on animals? E. Complete each sentence with a word made from the word given in brackets. (1 point each) 1. Despite her ______________ efforts, the government never let her see the documents. (PERSIST) 2. Marketing techniques are becoming _______________ sophisticated. (INCREASE) 3. Computer changed the workplace _______________. (DRAMA) 4. Designer clothes are not a passport to instant _________. (GLAMOROUS) 5. The ____________ of the writer is still unknown. (IDENTIFY) III. Grammar: (max. 30 points) points A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each) 1. The figures refer _____ our sales in Europe. 2. This is an example of a poor decision that resulted _____ the bankruptcy of the company. 3. Pensions will be increased _____ line with inflation. 4. Happiness does not consist _____ how many possessions you own. 5. Do you know what ATM stands_____? 6. The President is very popular _____ young voters. B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each) 1. There has been a slow recovery in sales over the past 6 months. Sales _______________________________________________ 2. Energy prices will probably drop considerably. There _______________________________________________. 3. Customer loyalty has fallen so much that the top managers are rather nervous. There _________________________________________________ the top managers are rather nervous. C. Fill the gaps with the appropriate form of the words in brackets. Add prepositions if necessary: (1 point each) 1. I am really not a brand-conscious person. Why to spend huge amounts of money on __________ __________(huge, expensive) goods only to find out that they were made in the same factory as __________ (low, price) goods from a department store? I must admit, though, that some models are ______ __________ (real, good, look) and I also like reading lifestyle magazines with pictures of ____________ _____________ (luxury, furnish) flats. 2. What I do understand is the ambition to study at a _______ __________ (high, prestige) university. It is ______ __________ (true, admire) how much students are aware of the ____________ ____________ (increase, important) role of good education in today’s _______ __________ (rapid, develop) environment. D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4. (2 points each) 1. KFC is _______________ fast food restaurant chain in the world. A: the biggest B: far more successful C: by far the most expensive D: fairly successful 2. If A costs € 25 and B costs € 26, their prices are _____________________. A: rather the same B: virtually the same C: only slightly different D: just the same 3. He earns $ 15000 p.a., she earns $ 28000 p.a. She earns ____________________ A: by far the most money B: more than twice as much as him C: nearly as much money as him D: slightly less than twice his salary IV. Translation: (max. 16 points) points Translate the following sentences into English: (8 points each) Existence padělaných výrobků vede nevyhnutelně k oslabování značky, stejně jako podcenění důležitosti stanovení nejlepší ceny, která je klíčovým faktorem pro umístění výrobku na trh. Účinnost značky se nejlépe zjišťuje provedením tzv. optického auditu. ____________________________________________________________________________ ____________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Podle nedávno publikované studie je jen málo společností v oděvním průmyslu ziskových; daleko více jich je ztrátových, obzvláště výrobců luxusního zboží. Středně velké podniky buď bankrotují, slučují se nebo zefektivňují svůj provoz snižováním nákladů a počtu zaměstnanců. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________