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Richard Holinga


Ø Basic Information
Ø History
Ø Products
Ø Advertising
Ø Famous Lawsuit
Ø Short Quiz
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Basic Information
• founded: April 1, 1976 (Jobs, Wozniak, Wayne)
• headquarters: Cupertino, California, U.S.
• employees: 50 000
• profit (2010): $ 14 billion
• Industry: Computer hardware
Computer software
Consumer electronics
Digital distribution
• website: www.Apple.com
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Basic Information
Stock Price
• historical maximum in January - $ 341
• expected to rise
• iPhone 4 CDMA, Mac App Store
• iPad 2, release – 13. III. in US
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Basic Information
Market Share
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History
• founders: Steve Jobs, Steve Wozniak, Ronald Wayne
• first computer created in 1975 called Apple I
• 1976 - Apple Computers, Inc.
• 1984 – Macintosh
• 2001 – Mac OS X, iPod
• 2006 – Macbook Pro
• 2007 – iPhone
• changed name to Apple, Inc.
•
• picture: Apple II (1977) - first with GUI
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Products
Macbook Pro
from $ 1299
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Products
iPod classic
from $ 249
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Products
iPod Touch 4
from $ 229
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Products
iPhone
from $ 199
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Products
iPad 2
from $ 499
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Advertising
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Logo

Advertising
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Advertising
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Advertising
Blackberry vs. Apple
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Advertising
Blackberry vs. Apple
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Trademark disputes
Apple Corps vs. Apple Computers
• 1978–1981: trademark infringement
• 1986–1987: violation of the 1981 settlement agreement
• 1991: settlement involving payment to Apple Corps
• 2003–2006: violation of the previous agreement
• 2007: final settlement, confidential terms
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Quiz
1.Why is Aplle called Aplle?
2.Where can we find the headquarters of Apple, Inc.?
3.What’s the name of first computer of Mac series?
4.Who is Apple’s biggest competitor on OS market?
5.Can you name some of Apple’s products?
6.How many iPods have been sold worldwide?
7.
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Thank You for Your Attention
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