Unit 8 - Revision Language 1 Complete the sentences with the correct forms of the words below. PRESTIGIOUS FINE (2x) RESPONSIBLE EXTREME AGGRESSIVE 1 Domenico De Sole was _______________ for the business end of Gucci. 2 We’ve been _______________ expanding the range available. 3 He’s received as many ______________ accolades as his competitors. 4 The sons succeeded _____________ well in a tough market. 5 All our jewels are ___________ crafted by the world’s ____________ craftsmen. Vocabulary 1 Complete the sentences with correct prepositions and particles. 1 The company concentrated __________ its core markets. 2 I referred __________ this problem in my last letter… 3 This fall was a result __________ a general slowing down of consumer spending. 4 Our investment resulted __________ sustained growth. 6 The brand conjures ___________ an image of luxury. 7 They benefited ___________ the change in tax laws. 2 Write in the missing words that collocate with ‘brand’. 1 Brand i__________ is how consumers recognise it. 2 G__________ brands can cross geographical and cultural boundaries. 3 The brand m__________’s job is to establish it and increase brand a_____________. 4 Using an established brand name on a number of products is brand e____________. 5 Overexposure can damage the exclusive appeal of l____________ brands. Quiz 1) All forms of advertising can be used to create brand ... a) names. b) awareness. c) managers. 2) A successful brand is one which ... a) has not been involved in scandals about sweatshop production. b) is promoted by any football team. c) has a high level of loyalty among its customers. 3) Luxury brands could lose their exclusivity if ... a) they are not easily available. b) they are too expensive. c) there are too many licensees selling them. 4) ________ products enjoy high popularity among customers. a) Well-designed b) Good-made c) Better sold 5) Selling on the digital market is ... a) high competitive. b) particularly difficult. c) increasingly well. 6) Retailers such as Gucci and Burberry ________ producing high quality fashion items. a) consist of b) result in c) concentrate on 7) Fakes and imitations can be ________ to a brand’s image. a) helpful b) harmful c) hurtful 8) Copies of luxury fashion brands are ________ on the high street. a) readily available b) easy affordable c) loss-making 9) If a company keeps a low corporate profile, they ... a) are never involved in scandals. b) are struggling to be recognised on the market. c) put their brands, not their name in the forefront. 10) A truly successful manufacturer requires ... a) a strong brand and innovative products. b) a low profile and high prices. c) a small product range and loyal customers.