Ján Lakatoš
253328
http://cdn.pocketnow.com/html/portal/news/0000016008/htc-quietly-brilliant.png

Obsah
•História
•Významné modely
•Logo & slogan
•Marketing
•Marketing v ČR
•Zdroje

História
•PDA, smartphony
•1997, Taiwan
•HTC = High Tech Computer
•spolupráca s operátormi:
• Orange, O2, T-Mobile, Vodafone, Cingular, Verizon, Sprint, NTT DoCoMo
•1997 OS Microsoft Windows Mobile
•2009 OS Android
•2010 OS Windows Phone
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http://www.htcphones.net/wp-content/uploads/2010/05/htc-wallaby.jpg
Microsoft Windows Mobile
•HTC Wallaby
•O2 XDA
•T-Mobile MDA
•Qtek 1010
•Eurotel Dataphone
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•apríl (duben) 2002
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Microsoft Windows Mobile
•HTC Touch / Elf
•jún (červen) 2007
•HTC TouchFLO
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•iPhone: 06/2007
http://www.mobiletopsoft.com/images/news/htc_touch_Elf_front-celsius.jpg

Microsoft Windows Mobile
•HTC TouchFLO
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C:\Users\Laki\Desktop\Windows-Mobile-6-Professional.jpg
http://www.blogcdn.com/mobile.engadget.com/media/2008/09/touchflo-2d-xda-developers.jpg
http://www.mobilitydigest.com/wp-content/uploads/2009/06/tf2d.jpg

Microsoft Windows Mobile
•HTC Touch Pro
•jún (červenec) 2008
•výsuvná klávesnica
•HTC TouchFLO 3D
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•HTC Touch Pro 2:
• máj (květen) 2009
http://www.knowyourmobile.in/siteimage/scale/800/600/65736.png

Microsoft Windows Mobile
•HTC TouchFLO 3D
http://smartphonenation.com/wp-content/uploads/2009/04/windows-mobile-65.jpg
http://www.htcphones.net/wp-content/uploads/2009/11/TouchFlo3d.jpg
http://cdn.pocketnow.com/html/portal/news/0000007726/NewsImage/tf3d.jpg

http://technoscrap.com/images/t-mobile-g1.jpg
http://common7.ziffdavisinternet.com/util_get_image/23/0,1425,i=238556&sz=1,00.jpg
Android
•HTC Dream / T-Mobile G1
•október (říjen) 2008
•prvý telefón s OS Android
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Android
•HTC Hero
•júl (červenec) 2009
•HTC Sense
•konkurent iPhonu
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•GSM x CDMA
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http://www.connect-utb.com/images/stories/Android2.1OfficiallyfortheHTCHeroTODAY_8244/htc_hero.jpg

http://fun2me.net/wp-content/uploads/2009/06/HTC-Hero.jpg
Android
http://buffawhat.com/wp-content/uploads/2009/09/hero.jpg

Android
•HTC Sense
•http://youtu.be/8LtKAnJf1Ss
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http://www.i-cherubini.it/mauro/blog/wp-content/uploads/2008/08/android-home-screen.jpg
http://www.crunchgear.com/wp-content/uploads/2009/06/scaledhero_home_hires_05-05_jun17_2009.png
http://iapps.sg/weblog/wp-content/uploads/2009/07/screenshot_magic.png

http://www.unwiredview.com/wp-content/uploads/2010/02/Google-Nexus-One-Android-software-update-mult
itouch.jpg
Android
•Google Nexus One
•január (leden) 2010
•vyrobilo HTC
•prvý „Google“ telefón
•Google predaj do 05/2010
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http://luxury-review.com/wp-content/uploads/2010/10/htc-desire-2.jpg
Android
•HTC Desire
•oznámený 02/2010
•apríl (duben) 2010
•alternatíva k Nexus One
•HTC Sense
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•HTC Desire HD
•HTC Desire S
•HTC Desire HD S
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Android
•HTC Flyer
•máj (květen) 2011
•konkurent iPadu
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http://www.mobilegeek.it/wp-content/uploads/2011/03/HTC-Flyer.jpg

http://3.bp.blogspot.com/_bCh-gAJte7Y/TLbjGPxuEKI/AAAAAAAAPHE/EJuFsmsABCM/s1600/HTC-7-Pro.jpg
Microsoft Windows Phone
•OS Windows Phone 7
•HTC HD7
•HTC 7 Pro
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•HTC 7 Mozart (hudba), HTC 7 Surround (priestorový zvuk), HTC 7 Trophy (hry)
http://latestpriceindia.com/wp-content/uploads/2010/10/htc-hd7.jpg

Logo & slogan
http://www.mymobilescoop.com/wp-content/uploads/HTC_Logo.png
http://9vsqca.bay.livefilestore.com/y1pJKID155g7x9-vtdhUpnbGifw06J3SD8L5-rg-E5AXGkXEdmrzzKTA0HKIvCV
cFpdf0K1UN3u6Yiv80oc98ZoTQ/HTC_Logo_Black.jpg http://www.mobile-review.com/uploads/htc-old-logo.jpg
http://www.mobile-review.com/uploads/htc-new-logo.jpg
http://www.htcrumors.com/wp-content/uploads/2011/02/htc-quietly-brilliant-logo1.png
(10/2009)
(“Innovation”)

Logo & slogan
http://www.htcrumors.com/wp-content/uploads/2011/02/htc-quietly-brilliant-logo1.png
C:\Users\Laki\Desktop\2w3syrq.gif
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•quietly hopeless: http://youtu.be/9RYOPbaW0IU

Marketing
•rozdielne produkty pre USA a Európu
»http://www.htc.com/europe/
»http://www.htc.com/us/
•lokálne účty – Facebook, Twitter
»http://www.facebook.com/HTC
»http://twitter.com/htc
»http://twitter.com/htc_eu, http://twitter.com/htc_fr, http://twitter.com/htc_nl
•USA: hlavne TV reklama
•HTC: http://youtu.be/5lUkF1vVudA (Quietly Brilliant)
•Sprint: http://youtu.be/HdLtWVy1DQI (EVO)
•Verizon: http://youtu.be/hYITDFL0SIY (Thunderbolt)

Marketing v ČR
•HTC Fans – značková predajňa v Prahe
•http://www.htcfans.cz/
•http://www.facebook.com/htcfansczsk
•http://twitter.com/HTCFansCzSk
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•http://dotekomanie.blog.mobilmania.cz/2010/10/htc-desire-hd-za-polovic-reportaz/
•http://dotekomanie.blog.mobilmania.cz/2011/03/htc-desire-s-za-polovic-fotoclanek/
•http://dotekomanie.blog.mobilmania.cz/2011/04/ziskej-slevu-na-htc-wildfire-s-fotoreportaz/
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Marketing v ČR
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•http://www.facebook.com/event.php?eid=204395449595856
http://www.htcfans.cz/_public/img/flyer.png

Zdroje
•http://www.wikipedia.org/
•http://www.htc.com
•http://www.mobilmania.cz/
•http://forum.xda-developers.com/
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•Ďakujem za pozornosť.
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